Healthcare Marketing Evolution: A Comprehensive Exploration of New-Age Strategies and Patient-Centric Paradigms

This qualitative exploratory research comprehensively analyses modern healthcare marketing strategies by investigating the dynamic interplay between healthcare provision, technological advancements, and evolving marketing strategies by exploring how digital presence, content marketing, personalizati...

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Bibliographic Details
Main Author: Hafize Nurgül Durmuş Şenyapar
Format: Article
Language:English
Published: Sivas Cumhuriyet Üniversitesi 2024-07-01
Series:Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/3699622
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