Healthcare Marketing Evolution: A Comprehensive Exploration of New-Age Strategies and Patient-Centric Paradigms
This qualitative exploratory research comprehensively analyses modern healthcare marketing strategies by investigating the dynamic interplay between healthcare provision, technological advancements, and evolving marketing strategies by exploring how digital presence, content marketing, personalizati...
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| Format: | Article |
| Language: | English |
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Sivas Cumhuriyet Üniversitesi
2024-07-01
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| Series: | Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi |
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| Online Access: | https://dergipark.org.tr/tr/download/article-file/3699622 |
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| _version_ | 1832570631385776128 |
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| author | Hafize Nurgül Durmuş Şenyapar |
| author_facet | Hafize Nurgül Durmuş Şenyapar |
| author_sort | Hafize Nurgül Durmuş Şenyapar |
| collection | DOAJ |
| description | This qualitative exploratory research comprehensively analyses modern healthcare marketing strategies by investigating the dynamic interplay between healthcare provision, technological advancements, and evolving marketing strategies by exploring how digital presence, content marketing, personalization, telehealth, and mobile health applications collectively shape patient engagement and healthcare delivery. The research synthesizes insights to present a holistic view of contemporary healthcare marketing strategies, incorporating factors such as regulatory environments and technological innovations. By addressing these objectives, the study contributes valuable insights to the academic discourse on healthcare marketing, offering a nuanced understanding of their implications for patient engagement and healthcare delivery in the digital era. The study’s conclusions demonstrate the revolutionary potential of modern marketing techniques in the healthcare industry. Enhancing patient involvement, establishing credibility, and improving patient outcomes are all possible for healthcare professionals by adopting digital innovation, personalization, and patient-centric approaches. To be competitive in the ever-changing healthcare market, healthcare companies must use these tactics to adjust to changing patient demands and preferences. |
| format | Article |
| id | doaj-art-6101fe0fa09c4d65bc42e72f221fe29e |
| institution | Kabale University |
| issn | 1303-1279 |
| language | English |
| publishDate | 2024-07-01 |
| publisher | Sivas Cumhuriyet Üniversitesi |
| record_format | Article |
| series | Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi |
| spelling | doaj-art-6101fe0fa09c4d65bc42e72f221fe29e2025-02-02T14:34:17ZengSivas Cumhuriyet ÜniversitesiCumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi1303-12792024-07-0125344045510.37880/cumuiibf.14298442057Healthcare Marketing Evolution: A Comprehensive Exploration of New-Age Strategies and Patient-Centric ParadigmsHafize Nurgül Durmuş Şenyapar0https://orcid.org/0000-0003-0927-1643GAZİ ÜNİVERSİTESİThis qualitative exploratory research comprehensively analyses modern healthcare marketing strategies by investigating the dynamic interplay between healthcare provision, technological advancements, and evolving marketing strategies by exploring how digital presence, content marketing, personalization, telehealth, and mobile health applications collectively shape patient engagement and healthcare delivery. The research synthesizes insights to present a holistic view of contemporary healthcare marketing strategies, incorporating factors such as regulatory environments and technological innovations. By addressing these objectives, the study contributes valuable insights to the academic discourse on healthcare marketing, offering a nuanced understanding of their implications for patient engagement and healthcare delivery in the digital era. The study’s conclusions demonstrate the revolutionary potential of modern marketing techniques in the healthcare industry. Enhancing patient involvement, establishing credibility, and improving patient outcomes are all possible for healthcare professionals by adopting digital innovation, personalization, and patient-centric approaches. To be competitive in the ever-changing healthcare market, healthcare companies must use these tactics to adjust to changing patient demands and preferences.https://dergipark.org.tr/tr/download/article-file/3699622healthcare marketing strategiesdigitalization in healthcarepatient-centric marketing strategiestelehealth strategiescontent marketing in healthcaresağlık hizmetleri pazarlama stratejilerisağlık hizmetlerinde dijitalleşmehasta merkezli pazarlama stratejileritele sağlık stratejilerisağlık hizmetlerinde i̇çerik pazarlaması |
| spellingShingle | Hafize Nurgül Durmuş Şenyapar Healthcare Marketing Evolution: A Comprehensive Exploration of New-Age Strategies and Patient-Centric Paradigms Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi healthcare marketing strategies digitalization in healthcare patient-centric marketing strategies telehealth strategies content marketing in healthcare sağlık hizmetleri pazarlama stratejileri sağlık hizmetlerinde dijitalleşme hasta merkezli pazarlama stratejileri tele sağlık stratejileri sağlık hizmetlerinde i̇çerik pazarlaması |
| title | Healthcare Marketing Evolution: A Comprehensive Exploration of New-Age Strategies and Patient-Centric Paradigms |
| title_full | Healthcare Marketing Evolution: A Comprehensive Exploration of New-Age Strategies and Patient-Centric Paradigms |
| title_fullStr | Healthcare Marketing Evolution: A Comprehensive Exploration of New-Age Strategies and Patient-Centric Paradigms |
| title_full_unstemmed | Healthcare Marketing Evolution: A Comprehensive Exploration of New-Age Strategies and Patient-Centric Paradigms |
| title_short | Healthcare Marketing Evolution: A Comprehensive Exploration of New-Age Strategies and Patient-Centric Paradigms |
| title_sort | healthcare marketing evolution a comprehensive exploration of new age strategies and patient centric paradigms |
| topic | healthcare marketing strategies digitalization in healthcare patient-centric marketing strategies telehealth strategies content marketing in healthcare sağlık hizmetleri pazarlama stratejileri sağlık hizmetlerinde dijitalleşme hasta merkezli pazarlama stratejileri tele sağlık stratejileri sağlık hizmetlerinde i̇çerik pazarlaması |
| url | https://dergipark.org.tr/tr/download/article-file/3699622 |
| work_keys_str_mv | AT hafizenurguldurmussenyapar healthcaremarketingevolutionacomprehensiveexplorationofnewagestrategiesandpatientcentricparadigms |