Responsible Email Marketing in Higher Education

In higher education, responsible email marketing emerges as a critical strategy for engaging students, alums, and potential students meaningfully and ethically. By comprehensively examining best practices and regulatory compliance, we aim to provide educational institutions with actionable insights...

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Bibliographic Details
Main Authors: Lukas Vartiak, Martina Chrancokova, Miriam Garbarova, Juraj Fabus
Format: Article
Language:English
Published: EconJournals 2024-10-01
Series:International Review of Management and Marketing
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Online Access:https://mail.econjournals.com/index.php/irmm/article/view/17028
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