Responsible Email Marketing in Higher Education
In higher education, responsible email marketing emerges as a critical strategy for engaging students, alums, and potential students meaningfully and ethically. By comprehensively examining best practices and regulatory compliance, we aim to provide educational institutions with actionable insights...
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Main Authors: | Lukas Vartiak, Martina Chrancokova, Miriam Garbarova, Juraj Fabus |
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Format: | Article |
Language: | English |
Published: |
EconJournals
2024-10-01
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Series: | International Review of Management and Marketing |
Subjects: | |
Online Access: | https://mail.econjournals.com/index.php/irmm/article/view/17028 |
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