Construire la valeur marchande d’un lieu

This article examines shopping malls through the action of the property developers that design them. It shows that their emergence depends on the developers’ ability to attract retail tenants, and that attracting them depends in turn on the clientele that retailers expect to be able to reach given t...

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Main Author: Alexandre Coulondre
Format: Article
Language:fra
Published: Laboratoire d'Ethnologie et de Sociologie Comparative 2017-12-01
Series:Ateliers d'Anthropologie
Subjects:
Online Access:https://journals.openedition.org/ateliers/10406
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author Alexandre Coulondre
author_facet Alexandre Coulondre
author_sort Alexandre Coulondre
collection DOAJ
description This article examines shopping malls through the action of the property developers that design them. It shows that their emergence depends on the developers’ ability to attract retail tenants, and that attracting them depends in turn on the clientele that retailers expect to be able to reach given the characteristics of the geographic site on which the project is being implemented. With the help of two case studies, this article will show that in order to stimulate the development of their industry, property developers mainly act based on how territories are viewed. By producing measures that objectify a site’s qualities or by suggesting new criteria for understanding the places, they attempt to improve the social representations connected with a territory, to attract merchants and concretely implement their projects.
format Article
id doaj-art-60a10f0744664e5eb243da36c63709aa
institution Kabale University
issn 2117-3869
language fra
publishDate 2017-12-01
publisher Laboratoire d'Ethnologie et de Sociologie Comparative
record_format Article
series Ateliers d'Anthropologie
spelling doaj-art-60a10f0744664e5eb243da36c63709aa2025-01-30T13:42:38ZfraLaboratoire d'Ethnologie et de Sociologie ComparativeAteliers d'Anthropologie2117-38692017-12-014410.4000/ateliers.10406Construire la valeur marchande d’un lieuAlexandre CoulondreThis article examines shopping malls through the action of the property developers that design them. It shows that their emergence depends on the developers’ ability to attract retail tenants, and that attracting them depends in turn on the clientele that retailers expect to be able to reach given the characteristics of the geographic site on which the project is being implemented. With the help of two case studies, this article will show that in order to stimulate the development of their industry, property developers mainly act based on how territories are viewed. By producing measures that objectify a site’s qualities or by suggesting new criteria for understanding the places, they attempt to improve the social representations connected with a territory, to attract merchants and concretely implement their projects.https://journals.openedition.org/ateliers/10406territoryshopping mallFranceproperty developerreal estatesingularization
spellingShingle Alexandre Coulondre
Construire la valeur marchande d’un lieu
Ateliers d'Anthropologie
territory
shopping mall
France
property developer
real estate
singularization
title Construire la valeur marchande d’un lieu
title_full Construire la valeur marchande d’un lieu
title_fullStr Construire la valeur marchande d’un lieu
title_full_unstemmed Construire la valeur marchande d’un lieu
title_short Construire la valeur marchande d’un lieu
title_sort construire la valeur marchande d un lieu
topic territory
shopping mall
France
property developer
real estate
singularization
url https://journals.openedition.org/ateliers/10406
work_keys_str_mv AT alexandrecoulondre construirelavaleurmarchandedunlieu