Construire la valeur marchande d’un lieu
This article examines shopping malls through the action of the property developers that design them. It shows that their emergence depends on the developers’ ability to attract retail tenants, and that attracting them depends in turn on the clientele that retailers expect to be able to reach given t...
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| Format: | Article |
| Language: | fra |
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Laboratoire d'Ethnologie et de Sociologie Comparative
2017-12-01
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| Series: | Ateliers d'Anthropologie |
| Subjects: | |
| Online Access: | https://journals.openedition.org/ateliers/10406 |
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| Summary: | This article examines shopping malls through the action of the property developers that design them. It shows that their emergence depends on the developers’ ability to attract retail tenants, and that attracting them depends in turn on the clientele that retailers expect to be able to reach given the characteristics of the geographic site on which the project is being implemented. With the help of two case studies, this article will show that in order to stimulate the development of their industry, property developers mainly act based on how territories are viewed. By producing measures that objectify a site’s qualities or by suggesting new criteria for understanding the places, they attempt to improve the social representations connected with a territory, to attract merchants and concretely implement their projects. |
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| ISSN: | 2117-3869 |