A qualitative study on the impact of globalisation on public relations practice in Ghana

A qualitative study on the impact of globalisation on public relations practice in Ghana

The article analyses the perceived impact of globalisation on public relations practice in Ghana by examining how Ghanaian PR practitioners are utilising the opportunities that globalisation offers while dealing with the challenges it brings. The qualitative interview technique was used to intervie...

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Bibliographic Details
Main Authors: Albert Anani-Bossman, Michael Bruce
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
Subjects:
globalisation
public relations
communication management
reputation management
information communication technology
Africa
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1516
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