THE ROLE OF TRANSPARENCY ON THE INTENTION TO DONATE MONEY TO CHARITABLE ORGANIZATIONS: A COMBINATION OF MULTIPLE CORRESPONDENCE ANALYSIS AND CONJOINT ANALYSIS
This study empirically investigated the effects of levels of attributes of charitable organizations (COs) on potential donor's intention to donate to COs by using conjoint analysis combine with multi correspondence analysis (MCA). The current study was carried out by employing questionnaire sur...
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| Format: | Article |
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Dalat University
2017-03-01
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| Series: | Tạp chí Khoa học Đại học Đà Lạt |
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| Online Access: | http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/147 |
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| author | Nguyễn Văn Anh Nguyễn Thị Phương Thảo Kim Sung Ho |
| author_facet | Nguyễn Văn Anh Nguyễn Thị Phương Thảo Kim Sung Ho |
| author_sort | Nguyễn Văn Anh |
| collection | DOAJ |
| description | This study empirically investigated the effects of levels of attributes of charitable organizations (COs) on potential donor's intention to donate to COs by using conjoint analysis combine with multi correspondence analysis (MCA). The current study was carried out by employing questionnaire survey method. A sample of 181 respondents participated in the study. Based on previous studies, we selected four attributes which compose COs. These are: (1) Reputation (well-known/not well-known); (2) Types of activities (wildlife charity/environmental charity/humanitarian charity); (3) Benefits offered to donors (invitations to special charity gala and events/fiscal incentives/high personal recognition), and transparency (high/low). The findings of the study are as follows: (1) The most important attribute is transparency, followed by the types of activities, and benefits offered to donors. The reputation of COs turns out to be least important; (2) High transparency and COs activities of humanitarian charity have the biggest impact on the intention of donating. Managerial implications, limitations and direction for future research are discussed. |
| format | Article |
| id | doaj-art-5f4b17990e1948e28ac4de7da3f7f6e6 |
| institution | Kabale University |
| issn | 0866-787X 0866-787X |
| language | English |
| publishDate | 2017-03-01 |
| publisher | Dalat University |
| record_format | Article |
| series | Tạp chí Khoa học Đại học Đà Lạt |
| spelling | doaj-art-5f4b17990e1948e28ac4de7da3f7f6e62025-02-02T05:41:26ZengDalat UniversityTạp chí Khoa học Đại học Đà Lạt0866-787X0866-787X2017-03-017132210.37569/DalatUniversity.7.1.147(2017)53THE ROLE OF TRANSPARENCY ON THE INTENTION TO DONATE MONEY TO CHARITABLE ORGANIZATIONS: A COMBINATION OF MULTIPLE CORRESPONDENCE ANALYSIS AND CONJOINT ANALYSISNguyễn Văn Anh0Nguyễn Thị Phương Thảo1Kim Sung Ho2Faculty of Economics & Business Administration, Dalat UniversityFaculty of Economics & Business Administration, Dalat UniversityMarketing Department, Hanyang Business School, Hanyang UniversityThis study empirically investigated the effects of levels of attributes of charitable organizations (COs) on potential donor's intention to donate to COs by using conjoint analysis combine with multi correspondence analysis (MCA). The current study was carried out by employing questionnaire survey method. A sample of 181 respondents participated in the study. Based on previous studies, we selected four attributes which compose COs. These are: (1) Reputation (well-known/not well-known); (2) Types of activities (wildlife charity/environmental charity/humanitarian charity); (3) Benefits offered to donors (invitations to special charity gala and events/fiscal incentives/high personal recognition), and transparency (high/low). The findings of the study are as follows: (1) The most important attribute is transparency, followed by the types of activities, and benefits offered to donors. The reputation of COs turns out to be least important; (2) High transparency and COs activities of humanitarian charity have the biggest impact on the intention of donating. Managerial implications, limitations and direction for future research are discussed.http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/147charitable organizationconjoint analysismulti correspondence analysisreputationrewards and benefits offeredtransparencytypes of activities |
| spellingShingle | Nguyễn Văn Anh Nguyễn Thị Phương Thảo Kim Sung Ho THE ROLE OF TRANSPARENCY ON THE INTENTION TO DONATE MONEY TO CHARITABLE ORGANIZATIONS: A COMBINATION OF MULTIPLE CORRESPONDENCE ANALYSIS AND CONJOINT ANALYSIS Tạp chí Khoa học Đại học Đà Lạt charitable organization conjoint analysis multi correspondence analysis reputation rewards and benefits offered transparency types of activities |
| title | THE ROLE OF TRANSPARENCY ON THE INTENTION TO DONATE MONEY TO CHARITABLE ORGANIZATIONS: A COMBINATION OF MULTIPLE CORRESPONDENCE ANALYSIS AND CONJOINT ANALYSIS |
| title_full | THE ROLE OF TRANSPARENCY ON THE INTENTION TO DONATE MONEY TO CHARITABLE ORGANIZATIONS: A COMBINATION OF MULTIPLE CORRESPONDENCE ANALYSIS AND CONJOINT ANALYSIS |
| title_fullStr | THE ROLE OF TRANSPARENCY ON THE INTENTION TO DONATE MONEY TO CHARITABLE ORGANIZATIONS: A COMBINATION OF MULTIPLE CORRESPONDENCE ANALYSIS AND CONJOINT ANALYSIS |
| title_full_unstemmed | THE ROLE OF TRANSPARENCY ON THE INTENTION TO DONATE MONEY TO CHARITABLE ORGANIZATIONS: A COMBINATION OF MULTIPLE CORRESPONDENCE ANALYSIS AND CONJOINT ANALYSIS |
| title_short | THE ROLE OF TRANSPARENCY ON THE INTENTION TO DONATE MONEY TO CHARITABLE ORGANIZATIONS: A COMBINATION OF MULTIPLE CORRESPONDENCE ANALYSIS AND CONJOINT ANALYSIS |
| title_sort | role of transparency on the intention to donate money to charitable organizations a combination of multiple correspondence analysis and conjoint analysis |
| topic | charitable organization conjoint analysis multi correspondence analysis reputation rewards and benefits offered transparency types of activities |
| url | http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/147 |
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