Engaging with patients with diabetes: the role of social media in low-income healthcare organisations
Background Type 2 diabetes is the fastest-growing global health concern, and its global prevalence is projected to affect 643 million individuals by 2030. Social media platforms, like Facebook, have become crucial channels for healthcare organisations to engage with the public to promote prevention...
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| Format: | Article |
| Language: | English |
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BMJ Publishing Group
2025-02-01
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| Series: | BMJ Health & Care Informatics |
| Online Access: | https://informatics.bmj.com/content/32/1/e101193.full |
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| author | Jose Rodriguez Shabbir Syed-Abdul Andrea Cano Mohy Uddin Fernanda Caceres |
| author_facet | Jose Rodriguez Shabbir Syed-Abdul Andrea Cano Mohy Uddin Fernanda Caceres |
| author_sort | Jose Rodriguez |
| collection | DOAJ |
| description | Background Type 2 diabetes is the fastest-growing global health concern, and its global prevalence is projected to affect 643 million individuals by 2030. Social media platforms, like Facebook, have become crucial channels for healthcare organisations to engage with the public to promote prevention and disease management, especially in low-resource settings like Honduras. This study aims to perform a retrospective analysis of Honduran healthcare organisations’ Facebook posts to understand how effectively they engage diabetes-related content with their followers.Methods The top 10 followed healthcare organisations’ Facebook pages were taken as a sample. Data were retrieved from October 2023 to March 2024. Diabetic-related posts were identified using keywords and categorised based on their contents and features.Results Findings reveal significant disparities in the frequencies of posts and public engagement among different types of organisations. The majority of posts were classified under the miscellaneous category and text+image feature. Recipes and food-related posts were liked and shared the most among the followers.Conclusion The results of the study found that patients’ engagement with diabetes-related content was low in social media. The gap between patients’ participation and engagement highlights the need for reassessment and refinement of social media communication strategies for healthcare organisations to empower patients with diabetes through social media and increase public engagement. |
| format | Article |
| id | doaj-art-5f263d92e39b4a68b70528151681ad26 |
| institution | Kabale University |
| issn | 2632-1009 |
| language | English |
| publishDate | 2025-02-01 |
| publisher | BMJ Publishing Group |
| record_format | Article |
| series | BMJ Health & Care Informatics |
| spelling | doaj-art-5f263d92e39b4a68b70528151681ad262025-02-04T16:40:15ZengBMJ Publishing GroupBMJ Health & Care Informatics2632-10092025-02-0132110.1136/bmjhci-2024-101193Engaging with patients with diabetes: the role of social media in low-income healthcare organisationsJose Rodriguez0Shabbir Syed-Abdul1Andrea Cano2Mohy Uddin3Fernanda Caceres4Hospital Universitario Central de Asturias-HUCA, SpainGraduate Institute of Biomedical Informatics, College of Medical Science and Technology, Taipei Medical University, New Taipei City, TaiwanGraduate Program in Healthcare Administration, Collage of Management, Taipei Medical University, Taipei, TaiwanResearch Quality Management Section, King Abdullah International Medical Research Center, King Saud bin Abdulaziz University for Health Sciences, Ministry of National Guard Health Affairs, Riyadh, Saudi ArabiaCollage of Biomedical Engineering, Universidad Tecnologica Centroamericana, Tegucigalpa, HondurasBackground Type 2 diabetes is the fastest-growing global health concern, and its global prevalence is projected to affect 643 million individuals by 2030. Social media platforms, like Facebook, have become crucial channels for healthcare organisations to engage with the public to promote prevention and disease management, especially in low-resource settings like Honduras. This study aims to perform a retrospective analysis of Honduran healthcare organisations’ Facebook posts to understand how effectively they engage diabetes-related content with their followers.Methods The top 10 followed healthcare organisations’ Facebook pages were taken as a sample. Data were retrieved from October 2023 to March 2024. Diabetic-related posts were identified using keywords and categorised based on their contents and features.Results Findings reveal significant disparities in the frequencies of posts and public engagement among different types of organisations. The majority of posts were classified under the miscellaneous category and text+image feature. Recipes and food-related posts were liked and shared the most among the followers.Conclusion The results of the study found that patients’ engagement with diabetes-related content was low in social media. The gap between patients’ participation and engagement highlights the need for reassessment and refinement of social media communication strategies for healthcare organisations to empower patients with diabetes through social media and increase public engagement.https://informatics.bmj.com/content/32/1/e101193.full |
| spellingShingle | Jose Rodriguez Shabbir Syed-Abdul Andrea Cano Mohy Uddin Fernanda Caceres Engaging with patients with diabetes: the role of social media in low-income healthcare organisations BMJ Health & Care Informatics |
| title | Engaging with patients with diabetes: the role of social media in low-income healthcare organisations |
| title_full | Engaging with patients with diabetes: the role of social media in low-income healthcare organisations |
| title_fullStr | Engaging with patients with diabetes: the role of social media in low-income healthcare organisations |
| title_full_unstemmed | Engaging with patients with diabetes: the role of social media in low-income healthcare organisations |
| title_short | Engaging with patients with diabetes: the role of social media in low-income healthcare organisations |
| title_sort | engaging with patients with diabetes the role of social media in low income healthcare organisations |
| url | https://informatics.bmj.com/content/32/1/e101193.full |
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