Effects of Food Environments and Eating Environments on Consumers’ Food Consumption Volume

Even though the influences of eating environments and the food environments on consumption have been discussed, little has been done to examine whether the food environments would be influenced by the eating environments. For example, the size of plate has been proved to have impact on consumers’ co...

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Main Authors: Su-Hui Kuo, Hung-Chou Lin
Format: Article
Language:English
Published: Wiley 2019-01-01
Series:Journal of Food Quality
Online Access:http://dx.doi.org/10.1155/2019/7237602
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author Su-Hui Kuo
Hung-Chou Lin
author_facet Su-Hui Kuo
Hung-Chou Lin
author_sort Su-Hui Kuo
collection DOAJ
description Even though the influences of eating environments and the food environments on consumption have been discussed, little has been done to examine whether the food environments would be influenced by the eating environments. For example, the size of plate has been proved to have impact on consumers’ consumption volume; it is still unknown whether the eating environment would interact with the food environment and in turn influences consumers’ consumption volume. This research explores the underlying mechanisms how consumers are influenced by the size of bowl when they consume food. In addition, eating environments are also incorporated to discuss their effects on the relationship between bowl size and consumers’ consumption volume. The results indicate people who receive a large bowl with large chopsticks exhibit greater food consumption than those who receive a small bowl with small chopsticks. However, when people use tableware inconsistently, they exhibit similar food consumption. Under bright illumination, people given large bowls with large chopsticks exhibit greater food consumption than those given small bowls with small chopsticks; however, when people use inconsistently sized tableware, they exhibit similar food consumption. Under dim illumination, no significant differences in food consumption amount are evident in association with bowl and chopstick sizes.
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spelling doaj-art-5ef853571a574276b575cbfb56071d402025-02-03T01:09:36ZengWileyJournal of Food Quality0146-94281745-45572019-01-01201910.1155/2019/72376027237602Effects of Food Environments and Eating Environments on Consumers’ Food Consumption VolumeSu-Hui Kuo0Hung-Chou Lin1Department of Enterprise Consulting, Corporate Synergy Development Center, Taipei, Taiwan, 3F., No. 15-1, Sec. 1, Hangzhou S. Rd., Zhongzheng Dist., Taipei 10050, TaiwanDepartment of Adult and Continuing Education, National Taiwan Normal University, 129, Heping East Road Section 1, Taipei, TaiwanEven though the influences of eating environments and the food environments on consumption have been discussed, little has been done to examine whether the food environments would be influenced by the eating environments. For example, the size of plate has been proved to have impact on consumers’ consumption volume; it is still unknown whether the eating environment would interact with the food environment and in turn influences consumers’ consumption volume. This research explores the underlying mechanisms how consumers are influenced by the size of bowl when they consume food. In addition, eating environments are also incorporated to discuss their effects on the relationship between bowl size and consumers’ consumption volume. The results indicate people who receive a large bowl with large chopsticks exhibit greater food consumption than those who receive a small bowl with small chopsticks. However, when people use tableware inconsistently, they exhibit similar food consumption. Under bright illumination, people given large bowls with large chopsticks exhibit greater food consumption than those given small bowls with small chopsticks; however, when people use inconsistently sized tableware, they exhibit similar food consumption. Under dim illumination, no significant differences in food consumption amount are evident in association with bowl and chopstick sizes.http://dx.doi.org/10.1155/2019/7237602
spellingShingle Su-Hui Kuo
Hung-Chou Lin
Effects of Food Environments and Eating Environments on Consumers’ Food Consumption Volume
Journal of Food Quality
title Effects of Food Environments and Eating Environments on Consumers’ Food Consumption Volume
title_full Effects of Food Environments and Eating Environments on Consumers’ Food Consumption Volume
title_fullStr Effects of Food Environments and Eating Environments on Consumers’ Food Consumption Volume
title_full_unstemmed Effects of Food Environments and Eating Environments on Consumers’ Food Consumption Volume
title_short Effects of Food Environments and Eating Environments on Consumers’ Food Consumption Volume
title_sort effects of food environments and eating environments on consumers food consumption volume
url http://dx.doi.org/10.1155/2019/7237602
work_keys_str_mv AT suhuikuo effectsoffoodenvironmentsandeatingenvironmentsonconsumersfoodconsumptionvolume
AT hungchoulin effectsoffoodenvironmentsandeatingenvironmentsonconsumersfoodconsumptionvolume