RESEARCH ON THE COSMETIC PRODUCTS MARKET IN ORADEA. PRACTICAL STUDY
This paper was carried out with the aim of determining the preferences of consumers in the municipality of Oradea, with regard to cosmetic products, marketed by both multinational companies and local ones in Romania. Also, as a result of the study carried out on a simple, non-stratified represent...
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| Format: | Article |
| Language: | deu |
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University of Oradea
2024-12-01
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| Series: | Annals of the University of Oradea: Economic Science |
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| Online Access: | https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/01/AUOES.December.2024.32.pdf |
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| _version_ | 1832590468048748544 |
|---|---|
| author | Oana Maria SECARĂ |
| author_facet | Oana Maria SECARĂ |
| author_sort | Oana Maria SECARĂ |
| collection | DOAJ |
| description | This paper was carried out with the aim of determining the preferences of
consumers in the municipality of Oradea, with regard to cosmetic products, marketed
by both multinational companies and local ones in Romania. Also, as a result of the
study carried out on a simple, non-stratified representative sample, data were
obtained regarding the purchase locations, the factors that influence their purchase
decisions, the frequency of purchase and use of cosmetic products, as well as the
brands and types of products preferred by to them. In order to carry out this study, a
questionnaire with closed dichotomous, multichotomies and mixed questions was
created, which was applied to a representative sample of 250 subjects, residents of
the municipality of Oradea. |
| format | Article |
| id | doaj-art-5ee47609819b4fd29d60b3423d1ae2bf |
| institution | Kabale University |
| issn | 1222-569X 1582-5450 |
| language | deu |
| publishDate | 2024-12-01 |
| publisher | University of Oradea |
| record_format | Article |
| series | Annals of the University of Oradea: Economic Science |
| spelling | doaj-art-5ee47609819b4fd29d60b3423d1ae2bf2025-01-23T13:54:36ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502024-12-0133236037310.47535/1991AUOES33(2)032RESEARCH ON THE COSMETIC PRODUCTS MARKET IN ORADEA. PRACTICAL STUDYOana Maria SECARĂ0University of Oradea, Faculty of Economic Science, Department of Management MarketingThis paper was carried out with the aim of determining the preferences of consumers in the municipality of Oradea, with regard to cosmetic products, marketed by both multinational companies and local ones in Romania. Also, as a result of the study carried out on a simple, non-stratified representative sample, data were obtained regarding the purchase locations, the factors that influence their purchase decisions, the frequency of purchase and use of cosmetic products, as well as the brands and types of products preferred by to them. In order to carry out this study, a questionnaire with closed dichotomous, multichotomies and mixed questions was created, which was applied to a representative sample of 250 subjects, residents of the municipality of Oradea.https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/01/AUOES.December.2024.32.pdfcosmetic product marketpreferences of consumersmultinational companiespurchase decisionquestionnaire |
| spellingShingle | Oana Maria SECARĂ RESEARCH ON THE COSMETIC PRODUCTS MARKET IN ORADEA. PRACTICAL STUDY Annals of the University of Oradea: Economic Science cosmetic product market preferences of consumers multinational companies purchase decision questionnaire |
| title | RESEARCH ON THE COSMETIC PRODUCTS MARKET IN ORADEA. PRACTICAL STUDY |
| title_full | RESEARCH ON THE COSMETIC PRODUCTS MARKET IN ORADEA. PRACTICAL STUDY |
| title_fullStr | RESEARCH ON THE COSMETIC PRODUCTS MARKET IN ORADEA. PRACTICAL STUDY |
| title_full_unstemmed | RESEARCH ON THE COSMETIC PRODUCTS MARKET IN ORADEA. PRACTICAL STUDY |
| title_short | RESEARCH ON THE COSMETIC PRODUCTS MARKET IN ORADEA. PRACTICAL STUDY |
| title_sort | research on the cosmetic products market in oradea practical study |
| topic | cosmetic product market preferences of consumers multinational companies purchase decision questionnaire |
| url | https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/01/AUOES.December.2024.32.pdf |
| work_keys_str_mv | AT oanamariasecara researchonthecosmeticproductsmarketinoradeapracticalstudy |