RESEARCH ON THE COSMETIC PRODUCTS MARKET IN ORADEA. PRACTICAL STUDY
This paper was carried out with the aim of determining the preferences of consumers in the municipality of Oradea, with regard to cosmetic products, marketed by both multinational companies and local ones in Romania. Also, as a result of the study carried out on a simple, non-stratified represent...
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| Main Author: | |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2024-12-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/01/AUOES.December.2024.32.pdf |
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| Summary: | This paper was carried out with the aim of determining the preferences of
consumers in the municipality of Oradea, with regard to cosmetic products, marketed
by both multinational companies and local ones in Romania. Also, as a result of the
study carried out on a simple, non-stratified representative sample, data were
obtained regarding the purchase locations, the factors that influence their purchase
decisions, the frequency of purchase and use of cosmetic products, as well as the
brands and types of products preferred by to them. In order to carry out this study, a
questionnaire with closed dichotomous, multichotomies and mixed questions was
created, which was applied to a representative sample of 250 subjects, residents of
the municipality of Oradea. |
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| ISSN: | 1222-569X 1582-5450 |