FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS
The article deals with the concept of image and business reputation, proves the necessity of creating and maintaining of a positive image in modern organizations, including state structures. There demonstrated the research of the different ways and channels of communication used in creating the imag...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2016-12-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/539 |
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| _version_ | 1832542030406877184 |
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| author | G. Kokldanova E. Lubyanitskaya A. Nevenchenkova E. Saliy |
| author_facet | G. Kokldanova E. Lubyanitskaya A. Nevenchenkova E. Saliy |
| author_sort | G. Kokldanova |
| collection | DOAJ |
| description | The article deals with the concept of image and business reputation, proves the necessity of creating and maintaining of a positive image in modern organizations, including state structures. There demonstrated the research of the different ways and channels of communication used in creating the image of socially responsible company by means of social advertising. The article regards the role and the place of communication in building and maintaining the image of the organization. |
| format | Article |
| id | doaj-art-5e5d1e18172e4101827e759465d53433 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2016-12-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-5e5d1e18172e4101827e759465d534332025-02-04T08:27:49ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152016-12-01012208212539FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONSG. Kokldanova0E. Lubyanitskaya1A. Nevenchenkova2E. Saliy3ФГБОУ ВО «Московский государственный университет им. М.В. Ломоносова»ФГБОУ ВО «Московский государственный университет им. М.В. Ломоносова»ФГБОУ ВО «Московский государственный университет им. М.В. Ломоносова»ФГБОУ ВО «Московский государственный университет им. М.В. Ломоносова»The article deals with the concept of image and business reputation, proves the necessity of creating and maintaining of a positive image in modern organizations, including state structures. There demonstrated the research of the different ways and channels of communication used in creating the image of socially responsible company by means of social advertising. The article regards the role and the place of communication in building and maintaining the image of the organization.https://vestnik.guu.ru/jour/article/view/539image of the organizationsocial responsibilitysocial advertisingcommunicationproject organizationstate structures |
| spellingShingle | G. Kokldanova E. Lubyanitskaya A. Nevenchenkova E. Saliy FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS Вестник университета image of the organization social responsibility social advertising communication project organization state structures |
| title | FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS |
| title_full | FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS |
| title_fullStr | FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS |
| title_full_unstemmed | FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS |
| title_short | FEATURES OF CONSTRUCTION OF IMAGE OF MODERN ORGANIZATIONS |
| title_sort | features of construction of image of modern organizations |
| topic | image of the organization social responsibility social advertising communication project organization state structures |
| url | https://vestnik.guu.ru/jour/article/view/539 |
| work_keys_str_mv | AT gkokldanova featuresofconstructionofimageofmodernorganizations AT elubyanitskaya featuresofconstructionofimageofmodernorganizations AT anevenchenkova featuresofconstructionofimageofmodernorganizations AT esaliy featuresofconstructionofimageofmodernorganizations |