FACTORS AFFECTING THE INTENTION TO CONTINUE STUDYING AT MASTER LEVEL OF STUDENTS AT INDUSTRIAL UNIVERSITY OF HOCHIMINH CITY
This article deals with an analysis of the factors affecting the intention to continue studying at master level of students at Industrial University Hochiminh City (IUH) on the basis of a survey conducted for 432 students at this university. The study shows that four factors: Behavioral control; Bra...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Dalat University
2018-04-01
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| Series: | Tạp chí Khoa học Đại học Đà Lạt |
| Subjects: | |
| Online Access: | http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/222 |
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| Summary: | This article deals with an analysis of the factors affecting the intention to continue studying at master level of students at Industrial University Hochiminh City (IUH) on the basis of a survey conducted for 432 students at this university. The study shows that four factors: Behavioral control; Brand loyalty; Attitude toward behavior; and Subjective norm have the positive effect on IUH student’s intention. This is also the impact level in descending order of the 4 factors affecting to IUH student’s intention. |
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| ISSN: | 0866-787X 0866-787X |