Transcending diversity
Although the philosophy of ethical and socially responsible communication management' practices has a long history and has been described in great detail, the notion of the communication manager as an ethical/moral ombudsperson is relatively new. With increasing numbers of communication manage...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1872 |
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| _version_ | 1832593773472776192 |
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| author | Anne Leonard Ursula Stroh |
| author_facet | Anne Leonard Ursula Stroh |
| author_sort | Anne Leonard |
| collection | DOAJ |
| description |
Although the philosophy of ethical and socially responsible communication management'
practices has a long history and has been described in great detail, the notion of the
communication manager as an ethical/moral ombudsperson is relatively new.
With increasing numbers of communication managers now forming part of the dominant
coalition/strategic decision-making team in many organisations, the real influence
that these individuals have over the values that organisations accept should be critically
assessed.
The new role of the communication manager is conceptualised as constituting two
spheres of responsibility. Internally the communication manager should be facilitating
the establishment and acceptance of ethically/morally acceptable organisational values.
These values will then figure in external organisational behaviour, while the
communication manager will act as the eyes and ears of the society in which he/she
operates.
|
| format | Article |
| id | doaj-art-5d6db90ee3174d16b64b70d337766118 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-5d6db90ee3174d16b64b70d3377661182025-01-20T08:49:04ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0119210.36615/jcsa.v19i2.1872Transcending diversityAnne Leonard0https://orcid.org/0000-0003-4033-6919Ursula Stroh1https://orcid.org/0000-0002-9771-8857University of PretoriaUniversity of Pretoria Although the philosophy of ethical and socially responsible communication management' practices has a long history and has been described in great detail, the notion of the communication manager as an ethical/moral ombudsperson is relatively new. With increasing numbers of communication managers now forming part of the dominant coalition/strategic decision-making team in many organisations, the real influence that these individuals have over the values that organisations accept should be critically assessed. The new role of the communication manager is conceptualised as constituting two spheres of responsibility. Internally the communication manager should be facilitating the establishment and acceptance of ethically/morally acceptable organisational values. These values will then figure in external organisational behaviour, while the communication manager will act as the eyes and ears of the society in which he/she operates. https://journals.uj.ac.za/index.php/jcsa/article/view/1872philosophyethicalsocially responsible communication managementombudspersoncoalition/strategicInternally |
| spellingShingle | Anne Leonard Ursula Stroh Transcending diversity Communicare philosophy ethical socially responsible communication management ombudsperson coalition/strategic Internally |
| title | Transcending diversity |
| title_full | Transcending diversity |
| title_fullStr | Transcending diversity |
| title_full_unstemmed | Transcending diversity |
| title_short | Transcending diversity |
| title_sort | transcending diversity |
| topic | philosophy ethical socially responsible communication management ombudsperson coalition/strategic Internally |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1872 |
| work_keys_str_mv | AT anneleonard transcendingdiversity AT ursulastroh transcendingdiversity |