Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective

Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective

The study aimed to verify the impact of brand awareness, brand credibility, perceived quality, and perceived innovation as determinants of the intention to purchase SUV automobiles. For this purpose, quantitative research was carried out by applying a survey, with a convenience sample composed of 23...

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Bibliographic Details
Main Authors: Luciene Eberle, Luan Hoffman da Cruz, Gabriel Sperandio Milan
Format: Article
Language:English
Published: FUCAPE Business School 2021-01-01
Series:BBR: Brazilian Business Review
Subjects:
brand awareness
brand credibility
perceived innovation
perceived quality
purchase intention
Online Access:http://www.redalyc.org/articulo.oa?id=123069068003
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