The Effect of Brand Image, Brand Experience on Brand Loyalty with Brand Trust as a Mediation Variable (Study on Marketplace Users on Tiktok Shop)
The purpose of this study is to analyze the effect of Brand Experience on Brand Loyalty for Tiktokshop Marketplace Users. To analyze the effect of Brand Image on Brand Loyalty for Tiktokshop Marketplace Users. To analyze the effect of Brand Experience on Brand Trust for Tiktokshop Marketplace Users...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-05-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6947 |
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