Goodwill of Companies: the Need to Build and Problems
In article the importance of business reputation as necessary factor of increase in competitiveness of the companies is proved, stages of formation of business reputation of the company are considered, the reputation is considered as one of the most important components of intangible assets of the c...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
State University of Management
2016-12-01
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| Series: | Управление |
| Subjects: | |
| Online Access: | https://upravlenie.guu.ru/jour/article/view/100 |
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| _version_ | 1832541351883833344 |
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| author | E. Yu. Kuzmina I. V. Soklakova |
| author_facet | E. Yu. Kuzmina I. V. Soklakova |
| author_sort | E. Yu. Kuzmina |
| collection | DOAJ |
| description | In article the importance of business reputation as necessary factor of increase in competitiveness of the companies is proved, stages of formation of business reputation of the company are considered, the reputation is considered as one of the most important components of intangible assets of the company, examples of increase in business reputation of the modern organizations are described, the main advantages which the positive business reputation of the company gives are distinguished, described external and internal factors and risks, the exerting considerable impact on reputation of the company. |
| format | Article |
| id | doaj-art-5b7d9fdf5ffe4a65951c1d40ec73d6ca |
| institution | Kabale University |
| issn | 2309-3633 2713-1645 |
| language | Russian |
| publishDate | 2016-12-01 |
| publisher | State University of Management |
| record_format | Article |
| series | Управление |
| spelling | doaj-art-5b7d9fdf5ffe4a65951c1d40ec73d6ca2025-02-04T09:04:36ZrusState University of ManagementУправление2309-36332713-16452016-12-0104748110.12737/2279297Goodwill of Companies: the Need to Build and ProblemsE. Yu. Kuzmina0I. V. Soklakova1FSBEI HE State University of ManagementInstitute of World Economy and InformatizationIn article the importance of business reputation as necessary factor of increase in competitiveness of the companies is proved, stages of formation of business reputation of the company are considered, the reputation is considered as one of the most important components of intangible assets of the company, examples of increase in business reputation of the modern organizations are described, the main advantages which the positive business reputation of the company gives are distinguished, described external and internal factors and risks, the exerting considerable impact on reputation of the company.https://upravlenie.guu.ru/jour/article/view/100business reputationimagemanagement of business reputationpositive and negative goodwillassessment of business reputation of the companyreputation ratingscorporate social responsibilitycompetitive advantages of the company |
| spellingShingle | E. Yu. Kuzmina I. V. Soklakova Goodwill of Companies: the Need to Build and Problems Управление business reputation image management of business reputation positive and negative goodwill assessment of business reputation of the company reputation ratings corporate social responsibility competitive advantages of the company |
| title | Goodwill of Companies: the Need to Build and Problems |
| title_full | Goodwill of Companies: the Need to Build and Problems |
| title_fullStr | Goodwill of Companies: the Need to Build and Problems |
| title_full_unstemmed | Goodwill of Companies: the Need to Build and Problems |
| title_short | Goodwill of Companies: the Need to Build and Problems |
| title_sort | goodwill of companies the need to build and problems |
| topic | business reputation image management of business reputation positive and negative goodwill assessment of business reputation of the company reputation ratings corporate social responsibility competitive advantages of the company |
| url | https://upravlenie.guu.ru/jour/article/view/100 |
| work_keys_str_mv | AT eyukuzmina goodwillofcompaniestheneedtobuildandproblems AT ivsoklakova goodwillofcompaniestheneedtobuildandproblems |