Synergizing Green Transitions: Exploring EV Usage Risks in South India through the UTAUT2 Model

Climate change can be combated, and sustainable transportation can be promoted by electric vehicles (EVs). Despite their versatility, they face multiple challenges when it comes to their uptake and habitual use. A comprehensive framework to clarify these factors, specifically in relation to EVs, is...

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Main Authors: Sailatha Karpurapu, J. Naga Venkata Raghuram
Format: Article
Language:English
Published: Qubahan 2024-01-01
Series:Qubahan Academic Journal
Online Access:https://journal.qubahan.com/index.php/qaj/article/view/370
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author Sailatha Karpurapu
J. Naga Venkata Raghuram
author_facet Sailatha Karpurapu
J. Naga Venkata Raghuram
author_sort Sailatha Karpurapu
collection DOAJ
description Climate change can be combated, and sustainable transportation can be promoted by electric vehicles (EVs). Despite their versatility, they face multiple challenges when it comes to their uptake and habitual use. A comprehensive framework to clarify these factors, specifically in relation to EVs, is available through the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). Due to perceived risks, many users are hesitant to use electric vehicles despite their potential benefits. to develop and empirically test a model that forecasts the elements that affect consumers' acceptance of electric vehicles, the research aims to construct and empirically validate a model. The risk factor plays a significant role in behavioral intentions and usage of EVs in the South Indian context, as assessed through the reworked United Theory of Acceptance and Use of Technology model (UTAUT). 430 electric vehicle (EV) owners living in South India were surveyed and survey data was analyzed using a variance-based structural equation model (SEM). The newly suggested model explained 67.52% of the variance in terms of behavioral intention, and 43.58% of the variance in terms of actual usage. EV behavior and actual use were primarily influenced by risk factors, with mixed relationships between them, according to the study's empirical findings.
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spelling doaj-art-5af47b1f6c5f47178cd50feef46e987e2025-02-03T10:12:19ZengQubahanQubahan Academic Journal2709-82062024-01-014110.58429/qaj.v4n1a370370Synergizing Green Transitions: Exploring EV Usage Risks in South India through the UTAUT2 ModelSailatha Karpurapu0J. Naga Venkata Raghuram1Research Scholar, VIT Business School, Vellore Institute of Technology, Vellore, Tamil Nadu, India -632014. Associate Professor, VIT Business School, Vellore Institute of Technology, Vellore, Tamil Nadu, India -632014. Climate change can be combated, and sustainable transportation can be promoted by electric vehicles (EVs). Despite their versatility, they face multiple challenges when it comes to their uptake and habitual use. A comprehensive framework to clarify these factors, specifically in relation to EVs, is available through the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). Due to perceived risks, many users are hesitant to use electric vehicles despite their potential benefits. to develop and empirically test a model that forecasts the elements that affect consumers' acceptance of electric vehicles, the research aims to construct and empirically validate a model. The risk factor plays a significant role in behavioral intentions and usage of EVs in the South Indian context, as assessed through the reworked United Theory of Acceptance and Use of Technology model (UTAUT). 430 electric vehicle (EV) owners living in South India were surveyed and survey data was analyzed using a variance-based structural equation model (SEM). The newly suggested model explained 67.52% of the variance in terms of behavioral intention, and 43.58% of the variance in terms of actual usage. EV behavior and actual use were primarily influenced by risk factors, with mixed relationships between them, according to the study's empirical findings. https://journal.qubahan.com/index.php/qaj/article/view/370
spellingShingle Sailatha Karpurapu
J. Naga Venkata Raghuram
Synergizing Green Transitions: Exploring EV Usage Risks in South India through the UTAUT2 Model
Qubahan Academic Journal
title Synergizing Green Transitions: Exploring EV Usage Risks in South India through the UTAUT2 Model
title_full Synergizing Green Transitions: Exploring EV Usage Risks in South India through the UTAUT2 Model
title_fullStr Synergizing Green Transitions: Exploring EV Usage Risks in South India through the UTAUT2 Model
title_full_unstemmed Synergizing Green Transitions: Exploring EV Usage Risks in South India through the UTAUT2 Model
title_short Synergizing Green Transitions: Exploring EV Usage Risks in South India through the UTAUT2 Model
title_sort synergizing green transitions exploring ev usage risks in south india through the utaut2 model
url https://journal.qubahan.com/index.php/qaj/article/view/370
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