Effectiveness of marketing business communications at logistics enterprises

The article is devoted to the research and features of marketing business communications at logistics enterprises. It is determined that the following business communications should be used to achieve marketing goals: increasing attention to a product or service; convincing the client to buy a produ...

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Bibliographic Details
Main Authors: V.H., O.A., I.M., H.Yu., S.B.
Format: Article
Language:English
Published: Zhytomyr Polytechnic State University 2023-07-01
Series:Економіка, управління та адміністрування
Subjects:
Online Access:http://ema.ztu.edu.ua/article/view/284934
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