Ensuring competitiveness of the auto dealer companies

Basic factors of competitiveness of the auto dealer companies are considered and analysed. In article noted that the competitiveness assessment from positions of consumers and owners is necessary. The algorithm of actions for development of the system of management of competitiveness of the auto dea...

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Bibliographic Details
Main Author: E. Kuptsova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2016-02-01
Series:Вестник университета
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Online Access:https://vestnik.guu.ru/jour/article/view/63
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Summary:Basic factors of competitiveness of the auto dealer companies are considered and analysed. In article noted that the competitiveness assessment from positions of consumers and owners is necessary. The algorithm of actions for development of the system of management of competitiveness of the auto dealer company is offered.
ISSN:1816-4277
2686-8415