When AI Meets Advertising: The Potential of Misleading and Regulatory Framework on Consumer Protection
This essay examines AI Advertising in the context of consumer protection. It reviews how is the impact of artificial intelligence on consumer protection and how can the Regulatory Framework on Consumer Protection counteract Misleading Information by AI. This paper analyses regulatory Framework on Co...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/24/shsconf_diges-grace2024_07007.pdf |
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| _version_ | 1850176662353739776 |
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| author | Al Kautsar Izzy Sulistiyono Adi Muryanto Yudho Taruno |
| author_facet | Al Kautsar Izzy Sulistiyono Adi Muryanto Yudho Taruno |
| author_sort | Al Kautsar Izzy |
| collection | DOAJ |
| description | This essay examines AI Advertising in the context of consumer protection. It reviews how is the impact of artificial intelligence on consumer protection and how can the Regulatory Framework on Consumer Protection counteract Misleading Information by AI. This paper analyses regulatory Framework on Consumer Protection when faces AI Advertising. This study uses normative methods with conceptual and statutory approach. This research suggests that Indonesian regulations should define AI’s legal status and liability to ensure legal clarity. Law enforcement focuses on numerous areas to prepare for AI Advertising. The legislation should cover many promotional activities, reevaluating puffery legal rules may be necessary due to the growth of AI Advertising, and the law should interpret more broadly, this safeguards consumers against technology advances. |
| format | Article |
| id | doaj-art-59fd05feb2e042fe96bc2e4c4f0ef3d4 |
| institution | OA Journals |
| issn | 2261-2424 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj-art-59fd05feb2e042fe96bc2e4c4f0ef3d42025-08-20T02:19:12ZengEDP SciencesSHS Web of Conferences2261-24242024-01-012040700710.1051/shsconf/202420407007shsconf_diges-grace2024_07007When AI Meets Advertising: The Potential of Misleading and Regulatory Framework on Consumer ProtectionAl Kautsar Izzy0Sulistiyono Adi1Muryanto Yudho Taruno2Doctoral Law Student, Universitas Sebelas MaretFaculty of Law, Universitas Sebelas MaretFaculty of Law, Universitas Sebelas MaretThis essay examines AI Advertising in the context of consumer protection. It reviews how is the impact of artificial intelligence on consumer protection and how can the Regulatory Framework on Consumer Protection counteract Misleading Information by AI. This paper analyses regulatory Framework on Consumer Protection when faces AI Advertising. This study uses normative methods with conceptual and statutory approach. This research suggests that Indonesian regulations should define AI’s legal status and liability to ensure legal clarity. Law enforcement focuses on numerous areas to prepare for AI Advertising. The legislation should cover many promotional activities, reevaluating puffery legal rules may be necessary due to the growth of AI Advertising, and the law should interpret more broadly, this safeguards consumers against technology advances.https://www.shs-conferences.org/articles/shsconf/pdf/2024/24/shsconf_diges-grace2024_07007.pdf |
| spellingShingle | Al Kautsar Izzy Sulistiyono Adi Muryanto Yudho Taruno When AI Meets Advertising: The Potential of Misleading and Regulatory Framework on Consumer Protection SHS Web of Conferences |
| title | When AI Meets Advertising: The Potential of Misleading and Regulatory Framework on Consumer Protection |
| title_full | When AI Meets Advertising: The Potential of Misleading and Regulatory Framework on Consumer Protection |
| title_fullStr | When AI Meets Advertising: The Potential of Misleading and Regulatory Framework on Consumer Protection |
| title_full_unstemmed | When AI Meets Advertising: The Potential of Misleading and Regulatory Framework on Consumer Protection |
| title_short | When AI Meets Advertising: The Potential of Misleading and Regulatory Framework on Consumer Protection |
| title_sort | when ai meets advertising the potential of misleading and regulatory framework on consumer protection |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2024/24/shsconf_diges-grace2024_07007.pdf |
| work_keys_str_mv | AT alkautsarizzy whenaimeetsadvertisingthepotentialofmisleadingandregulatoryframeworkonconsumerprotection AT sulistiyonoadi whenaimeetsadvertisingthepotentialofmisleadingandregulatoryframeworkonconsumerprotection AT muryantoyudhotaruno whenaimeetsadvertisingthepotentialofmisleadingandregulatoryframeworkonconsumerprotection |