GenZ prefers cosmetic brands that are focused on sustainability and environmental issues
The study is conducted to understand the preferences of GenZ and how sustainability influences their purchasing decisions. The study uses primary research to identify the influence of environmental factors on purchasing decisions. The study finds that Generation Z (GenZ) prefers beauty brands that f...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
|
| Series: | BIO Web of Conferences |
| Subjects: | |
| Online Access: | https://www.bio-conferences.org/articles/bioconf/pdf/2025/02/bioconf_mblc2024_04007.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832098701024165888 |
|---|---|
| author | Sagar Aman Jyothi Arul Ranjith P. V. |
| author_facet | Sagar Aman Jyothi Arul Ranjith P. V. |
| author_sort | Sagar Aman |
| collection | DOAJ |
| description | The study is conducted to understand the preferences of GenZ and how sustainability influences their purchasing decisions. The study uses primary research to identify the influence of environmental factors on purchasing decisions. The study finds that Generation Z (GenZ) prefers beauty brands that focus on sustainability and environmental issues for several key reasons based on the research: GenZ people are well aware of the environmental issues facing our planet and are committed to preserving and protecting the environment. They are aware of the consequences of their actions and know that the beauty sector has a large impact on the environment. They look for companies that truly care about sustainability and back up their claims with actionable insights. Community reviews and opinions have a great influence on Gen Z customers. They rely on influencers, social media, and online communities to gain knowledge and make wise decisions. Using these opinions and insights, the authors provided suggestions for both brands to attract customers and for consumers to choose brands in the future. |
| format | Article |
| id | doaj-art-59eb3ce102c0469c85f6d7c6058e7b6f |
| institution | Kabale University |
| issn | 2117-4458 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | BIO Web of Conferences |
| spelling | doaj-art-59eb3ce102c0469c85f6d7c6058e7b6f2025-02-05T10:42:42ZengEDP SciencesBIO Web of Conferences2117-44582025-01-011510400710.1051/bioconf/202515104007bioconf_mblc2024_04007GenZ prefers cosmetic brands that are focused on sustainability and environmental issuesSagar Aman0Jyothi Arul1Ranjith P. V.2Manager Godrej & Boyce Co Ltd Interio division Ranchi branchResearch Scholar VTU and Assistant Professor Ramaiah Institute of ManagementProfessor, Department of operations and Supply chain management Ramaiah Institute of ManagementThe study is conducted to understand the preferences of GenZ and how sustainability influences their purchasing decisions. The study uses primary research to identify the influence of environmental factors on purchasing decisions. The study finds that Generation Z (GenZ) prefers beauty brands that focus on sustainability and environmental issues for several key reasons based on the research: GenZ people are well aware of the environmental issues facing our planet and are committed to preserving and protecting the environment. They are aware of the consequences of their actions and know that the beauty sector has a large impact on the environment. They look for companies that truly care about sustainability and back up their claims with actionable insights. Community reviews and opinions have a great influence on Gen Z customers. They rely on influencers, social media, and online communities to gain knowledge and make wise decisions. Using these opinions and insights, the authors provided suggestions for both brands to attract customers and for consumers to choose brands in the future.https://www.bio-conferences.org/articles/bioconf/pdf/2025/02/bioconf_mblc2024_04007.pdfenvironmental sustainabilitybehavioral controlsustainabilityeco labelling and natural certifications |
| spellingShingle | Sagar Aman Jyothi Arul Ranjith P. V. GenZ prefers cosmetic brands that are focused on sustainability and environmental issues BIO Web of Conferences environmental sustainability behavioral control sustainability eco labelling and natural certifications |
| title | GenZ prefers cosmetic brands that are focused on sustainability and environmental issues |
| title_full | GenZ prefers cosmetic brands that are focused on sustainability and environmental issues |
| title_fullStr | GenZ prefers cosmetic brands that are focused on sustainability and environmental issues |
| title_full_unstemmed | GenZ prefers cosmetic brands that are focused on sustainability and environmental issues |
| title_short | GenZ prefers cosmetic brands that are focused on sustainability and environmental issues |
| title_sort | genz prefers cosmetic brands that are focused on sustainability and environmental issues |
| topic | environmental sustainability behavioral control sustainability eco labelling and natural certifications |
| url | https://www.bio-conferences.org/articles/bioconf/pdf/2025/02/bioconf_mblc2024_04007.pdf |
| work_keys_str_mv | AT sagaraman genzpreferscosmeticbrandsthatarefocusedonsustainabilityandenvironmentalissues AT jyothiarul genzpreferscosmeticbrandsthatarefocusedonsustainabilityandenvironmentalissues AT ranjithpv genzpreferscosmeticbrandsthatarefocusedonsustainabilityandenvironmentalissues |