COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS
The arguments proving necessity of interaction of marketing and logistics departments in a company. The modern evaluation treatment connecting main comparative characteristics of marketing and logistics is given. The carrying out of evaluation content of logistics and marketing for the efficiency of...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2016-05-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/284 |
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