COMPARATIVE ANALYSIS OF MARKETING AND LOGISTICS DEPARTMENTS
The arguments proving necessity of interaction of marketing and logistics departments in a company. The modern evaluation treatment connecting main comparative characteristics of marketing and logistics is given. The carrying out of evaluation content of logistics and marketing for the efficiency of...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2016-05-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/284 |
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| Summary: | The arguments proving necessity of interaction of marketing and logistics departments in a company. The modern evaluation treatment connecting main comparative characteristics of marketing and logistics is given. The carrying out of evaluation content of logistics and marketing for the efficiency of their interaction. The marketing and logistics functional contects are discussed. These comparative characteristics are concretized towards all funtional directions. Communication management efficiency with competent interactions of services of marketing and logistics is tracked. |
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| ISSN: | 1816-4277 2686-8415 |