The effect of social media marketing, electronic word-of-mouth, brand image on purchase intention
Social media has the huge impact nowadays era. Every sector uses social media as one tool to engaged with to viewer instead of marketing. This research focuses on the process of selecting a coffee shop, exploring the influence of factors such as social media marketing, brand image, and eWOM on cons...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Indonesian Institute for Counseling, Education and Therapy (IICET)
2024-10-01
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| Series: | JPPI (Jurnal Penelitian Pendidikan Indonesia) |
| Subjects: | |
| Online Access: | https://jurnal.iicet.org/index.php/jppi/article/view/4176 |
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