KARAKTERISTIK DAN FAKTOR MOTIVASI PENGUNJUNG KE DESA WISATA PERANCAK, JEMBRANA

Perancak Village had abundant and diverse tourism potential that was integrated into one entity as Perancak Tourism Village. The increase in the number of visits each year made this phenomenon interesting to study. The purpose of the study was to understand the characteristics of visitors and analyz...

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Main Authors: Ni Putu Ayu Sinta Febriliani, I Made Kusuma Negara, Yohanes Kristianto
Format: Article
Language:Indonesian
Published: Universitas Udayana 2025-01-01
Series:Jurnal IPTA
Online Access:https://ojs.unud.ac.id/index.php/pariwisata/article/view/123399
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author Ni Putu Ayu Sinta Febriliani
I Made Kusuma Negara
Yohanes Kristianto
author_facet Ni Putu Ayu Sinta Febriliani
I Made Kusuma Negara
Yohanes Kristianto
author_sort Ni Putu Ayu Sinta Febriliani
collection DOAJ
description Perancak Village had abundant and diverse tourism potential that was integrated into one entity as Perancak Tourism Village. The increase in the number of visits each year made this phenomenon interesting to study. The purpose of the study was to understand the characteristics of visitors and analyze the motivational faktors for visiting Perancak Tourism Village. Using quantitative descriptive data analysis techniques, instrument testing, and faktor analysis, with data collection methods including observation, interviews, literature studies, questionnaires, and documentation, and using a sample of 100 respondents obtained through the Slovin formula, the results showed that the majority of visitors were female teenagers, students, or college students, unmarried, using non-commercial accommodation, and organizing their own trips, with a relatively short visit duration. Motivation faktor analysis revealed three main faktors influencing tourist visits to Perancak Tourism Village: Environmental Attraction Faktors (physical attractions and destination atmosphere such as natural environment and climate), External Push Faktors (specific attractions such as romance and special events), and Internal Push Faktors (personal needs for relaxation and escape from routine). Overall, the motivation of visitors to visit Perancak Tourism Village was based on push faktors and pull faktors. Based on the research results, the researcher recommended that managers develop facilities and infrastructure in accordance with the characteristics and motivations of visitors to Perancak Tourism Village.
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institution Kabale University
issn 2338-8633
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publishDate 2025-01-01
publisher Universitas Udayana
record_format Article
series Jurnal IPTA
spelling doaj-art-58da349afd884d859e1737ce6ff1eaf82025-01-19T22:12:14ZindUniversitas UdayanaJurnal IPTA2338-86332548-79302025-01-0112225325910.24843/IPTA.2024.v12.i02.p13123399KARAKTERISTIK DAN FAKTOR MOTIVASI PENGUNJUNG KE DESA WISATA PERANCAK, JEMBRANANi Putu Ayu Sinta Febriliani0I Made Kusuma Negara1Yohanes Kristianto2Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas UdayanaProgram Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas UdayanaProgram Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas UdayanaPerancak Village had abundant and diverse tourism potential that was integrated into one entity as Perancak Tourism Village. The increase in the number of visits each year made this phenomenon interesting to study. The purpose of the study was to understand the characteristics of visitors and analyze the motivational faktors for visiting Perancak Tourism Village. Using quantitative descriptive data analysis techniques, instrument testing, and faktor analysis, with data collection methods including observation, interviews, literature studies, questionnaires, and documentation, and using a sample of 100 respondents obtained through the Slovin formula, the results showed that the majority of visitors were female teenagers, students, or college students, unmarried, using non-commercial accommodation, and organizing their own trips, with a relatively short visit duration. Motivation faktor analysis revealed three main faktors influencing tourist visits to Perancak Tourism Village: Environmental Attraction Faktors (physical attractions and destination atmosphere such as natural environment and climate), External Push Faktors (specific attractions such as romance and special events), and Internal Push Faktors (personal needs for relaxation and escape from routine). Overall, the motivation of visitors to visit Perancak Tourism Village was based on push faktors and pull faktors. Based on the research results, the researcher recommended that managers develop facilities and infrastructure in accordance with the characteristics and motivations of visitors to Perancak Tourism Village.https://ojs.unud.ac.id/index.php/pariwisata/article/view/123399
spellingShingle Ni Putu Ayu Sinta Febriliani
I Made Kusuma Negara
Yohanes Kristianto
KARAKTERISTIK DAN FAKTOR MOTIVASI PENGUNJUNG KE DESA WISATA PERANCAK, JEMBRANA
Jurnal IPTA
title KARAKTERISTIK DAN FAKTOR MOTIVASI PENGUNJUNG KE DESA WISATA PERANCAK, JEMBRANA
title_full KARAKTERISTIK DAN FAKTOR MOTIVASI PENGUNJUNG KE DESA WISATA PERANCAK, JEMBRANA
title_fullStr KARAKTERISTIK DAN FAKTOR MOTIVASI PENGUNJUNG KE DESA WISATA PERANCAK, JEMBRANA
title_full_unstemmed KARAKTERISTIK DAN FAKTOR MOTIVASI PENGUNJUNG KE DESA WISATA PERANCAK, JEMBRANA
title_short KARAKTERISTIK DAN FAKTOR MOTIVASI PENGUNJUNG KE DESA WISATA PERANCAK, JEMBRANA
title_sort karakteristik dan faktor motivasi pengunjung ke desa wisata perancak jembrana
url https://ojs.unud.ac.id/index.php/pariwisata/article/view/123399
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