The marketing revolution of Tim Tebow: a celebrity endorsement case study

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Bibliographic Details
Main Authors: Mark E. Moore, Chris Keller, James E. Zemanek, Jr.
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2011-03-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3879/im_en_2011_01_Moore.pdf
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