Packaging of organic food—the dilemma of consumers’ internal and external motives

Packaging of organic food—the dilemma of consumers’ internal and external motives

This study provides empirical insights to clarify consumers’ motives for choosing organic food and the importance of the packaging of organic food in shaping consumers’ perceptions of food organicity. Based on a survey of 497 consumers of organic food in Ukraine, we investigate the extent to which o...

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Bibliographic Details
Main Authors: Olena Nifatova, Kseniia Bliumska-Danko, Sandra Charreire-Petit, Yuriy Danko
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-01-01
Series:Frontiers in Sustainability
Subjects:
packaging of organic food
consumers’ expectations
organic food life cycle
organic producers
sustainability
green marketing
Online Access:https://www.frontiersin.org/articles/10.3389/frsus.2025.1513954/full
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