BUILDING A BRAND FOR THE CITY OF LODZ: MOTIVATING AND DEMOTIVATING FACTORS FOR MANAGERS OF CULTURAL INSTITUTIONS
The article aims to identify areas/factors that may motivate or discourage managers of cultural institutions from getting actively involved in the process of building the Lodz brand for cultural resources. The article describes the manager profile of cultural institutions and presents an ordered lis...
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| Format: | Article |
|---|---|
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2019-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1082 |
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