IIntegration of traditional and digital strategies development of fashion brands on marketplaces
The article analyzes the prospects for integrating traditional and digital methods of promotion in the fashion brand industry on marketplaces. The relevance of the topic is due to the expansion of the digital environment and the growing demand for clothing through online platforms. The novelty of th...
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| Main Author: | |
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| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2025-07-01
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| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/2124 |
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