The Role of Perceived Value and Satisfaction in Shaping Customer Citizenship Behavior: Evidence from Turkey
Tourism and hospitality companies are now providing more opportunities for collaborative production and value utilization. This isn’t just to encourage customers to revisit and repurchase, but also to capitalize on customer citizenship behaviors, such as feedback, advocacy, helping other custome...
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2024-10-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://mail.econjournals.com/index.php/irmm/article/view/16895 |
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