CONCEPTUAL LEVEL STRATEGY RECOMMENDATIONS FOR UNDERSTANDING MARKETING COMMUNICATION EFFORTS IN DIGITAL CONSUMPTION CULTURE WITH NEUROSCIENCE TECHNIQUE
The increasing complexity of marketing communication efforts in digital consumption culture requires a deeper understanding and measurement of their impact. Neuroscience techniques have become essential in this regard, and this paper proposes conceptual level strategy recommendations for understandi...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mehmet Akif Ersoy University
2023-08-01
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| Series: | Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/en/download/article-file/3080277 |
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