The gift of health promotion in a celebration: A descriptive observational study of community baby showers on YouTube
Introduction: Although community baby showers have persisted as a global health promotion practice for infants and their families over the past decades, to date there is no study that has evaluated coverage and engagement of community baby showers across social media as a rising global health commun...
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| Format: | Article |
| Language: | English |
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Tabriz: Hamid Allahverdipour, 2024-
2024-11-01
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| Series: | BioSocial Health Journal |
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| Online Access: | https://biosocialhealthjournal.com/PDF/bshj-1-154.pdf |
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| author | Aysha Jawed Colin Gardiner |
| author_facet | Aysha Jawed Colin Gardiner |
| author_sort | Aysha Jawed |
| collection | DOAJ |
| description | Introduction: Although community baby showers have persisted as a global health promotion practice for infants and their families over the past decades, to date there is no study that has evaluated coverage and engagement of community baby showers across social media as a rising global health communication medium in this contemporary digital era. It follows that the goal of this study sought to fill this gap by examining the existing state of coverage for community baby showers on social media utilizing view count as an engagement metric. Methods: In this cross-sectional, descriptive and observational study, we conducted a content analysis of the top 100 most widely viewed videos populated on YouTube at one conceptual point in time that covered community baby showers. to determine the most prevalent sources, formats, and content represented across this sample of videos. Results: Many of the videos were published by nongovernmental / organizational sources (n=86) and among them, the majority were in the form of news reports (n=59). Content across these videos presented a diversity of community stakeholders and entities involved in the development and implementation of community baby showers, many which were both for-profit and non-profit organizations (n=72). There was substantial coverage of a wide range of resources and services for prenatal and postnatal care delineated across all of the videos in this sample. Several videos (n=39) covered increased support building for families of infants. Notably, these videos cumulatively generated a low number of views (N=73,036) which yields clinical, educational, and public health implications. Conclusion: Recommendations to partner with news organizations and utilize content that generated greater viewership as facilitators in increasing capacity to reach, engagement and impact of community baby showers are presented to optimize infant health outcomes, reduce infant mortality, and heighten access to resources and support for infants and their families worldwide. |
| format | Article |
| id | doaj-art-56a3cb7189e947a18f59267bf7b3b771 |
| institution | Kabale University |
| issn | 3060-6268 |
| language | English |
| publishDate | 2024-11-01 |
| publisher | Tabriz: Hamid Allahverdipour, 2024- |
| record_format | Article |
| series | BioSocial Health Journal |
| spelling | doaj-art-56a3cb7189e947a18f59267bf7b3b7712025-02-06T10:34:49ZengTabriz: Hamid Allahverdipour, 2024-BioSocial Health Journal3060-62682024-11-011315416010.34172/bshj.27bshj-27The gift of health promotion in a celebration: A descriptive observational study of community baby showers on YouTubeAysha Jawed0Colin Gardiner1Department of Pediatrics, Johns Hopkins University School of Medicine, Johns Hopkins Children’s Center, Baltimore, MD, USADepartment of Cell Biology, Johns Hopkins University School of Medicine, Baltimore, MD, USAIntroduction: Although community baby showers have persisted as a global health promotion practice for infants and their families over the past decades, to date there is no study that has evaluated coverage and engagement of community baby showers across social media as a rising global health communication medium in this contemporary digital era. It follows that the goal of this study sought to fill this gap by examining the existing state of coverage for community baby showers on social media utilizing view count as an engagement metric. Methods: In this cross-sectional, descriptive and observational study, we conducted a content analysis of the top 100 most widely viewed videos populated on YouTube at one conceptual point in time that covered community baby showers. to determine the most prevalent sources, formats, and content represented across this sample of videos. Results: Many of the videos were published by nongovernmental / organizational sources (n=86) and among them, the majority were in the form of news reports (n=59). Content across these videos presented a diversity of community stakeholders and entities involved in the development and implementation of community baby showers, many which were both for-profit and non-profit organizations (n=72). There was substantial coverage of a wide range of resources and services for prenatal and postnatal care delineated across all of the videos in this sample. Several videos (n=39) covered increased support building for families of infants. Notably, these videos cumulatively generated a low number of views (N=73,036) which yields clinical, educational, and public health implications. Conclusion: Recommendations to partner with news organizations and utilize content that generated greater viewership as facilitators in increasing capacity to reach, engagement and impact of community baby showers are presented to optimize infant health outcomes, reduce infant mortality, and heighten access to resources and support for infants and their families worldwide.https://biosocialhealthjournal.com/PDF/bshj-1-154.pdfhealth promotioncommunity engagementinfant mortalityhealth educationhealth equity |
| spellingShingle | Aysha Jawed Colin Gardiner The gift of health promotion in a celebration: A descriptive observational study of community baby showers on YouTube BioSocial Health Journal health promotion community engagement infant mortality health education health equity |
| title | The gift of health promotion in a celebration: A descriptive observational study of community baby showers on YouTube |
| title_full | The gift of health promotion in a celebration: A descriptive observational study of community baby showers on YouTube |
| title_fullStr | The gift of health promotion in a celebration: A descriptive observational study of community baby showers on YouTube |
| title_full_unstemmed | The gift of health promotion in a celebration: A descriptive observational study of community baby showers on YouTube |
| title_short | The gift of health promotion in a celebration: A descriptive observational study of community baby showers on YouTube |
| title_sort | gift of health promotion in a celebration a descriptive observational study of community baby showers on youtube |
| topic | health promotion community engagement infant mortality health education health equity |
| url | https://biosocialhealthjournal.com/PDF/bshj-1-154.pdf |
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