Sales Channels Digital Maturity Evaluation of Belarusian Business Entities
Based on the developed methodology, the level of digital maturity of sales channels of Belarusian business entities at the national level was assessed. This made it possible to identify the level of digitalization of Belarusian distribution networks both in general and in the context of the selected...
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| Format: | Article |
| Language: | Russian |
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Ministry of Education of the Republic of Belarus, Establishment The Main Information and Analytical Center
2024-12-01
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| Series: | Цифровая трансформация |
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| Online Access: | https://dt.bsuir.by/jour/article/view/878 |
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| author | A. M. Aksenevich |
| author_facet | A. M. Aksenevich |
| author_sort | A. M. Aksenevich |
| collection | DOAJ |
| description | Based on the developed methodology, the level of digital maturity of sales channels of Belarusian business entities at the national level was assessed. This made it possible to identify the level of digitalization of Belarusian distribution networks both in general and in the context of the selected components (“marketing and sales”, “logistics and after-sales service”, “payments”, “data management”). Digitalization of sales channels is at stage of the standardization with the gradual introduction of digital technologies into the processes of goods distribution. As for the components “logistics and after-sales service” and “data management”, their level of digitalization is characterized by the introduction and start of using basic digital technologies (adaptation stage). Based on the assessment results, the main points of application of efforts on the part of the government were determined, which will allow developing a competent state policy on the digital transformation of trade. |
| format | Article |
| id | doaj-art-569284acb09d46b994bcbec4e0c00a66 |
| institution | DOAJ |
| issn | 2522-9613 2524-2822 |
| language | Russian |
| publishDate | 2024-12-01 |
| publisher | Ministry of Education of the Republic of Belarus, Establishment The Main Information and Analytical Center |
| record_format | Article |
| series | Цифровая трансформация |
| spelling | doaj-art-569284acb09d46b994bcbec4e0c00a662025-08-20T03:23:15ZrusMinistry of Education of the Republic of Belarus, Establishment The Main Information and Analytical CenterЦифровая трансформация2522-96132524-28222024-12-0130451110.35596/1729-7648-2024-30-4-5-11353Sales Channels Digital Maturity Evaluation of Belarusian Business EntitiesA. M. Aksenevich0The Institute of Economics of the National Academy of Sciences of BelarusBased on the developed methodology, the level of digital maturity of sales channels of Belarusian business entities at the national level was assessed. This made it possible to identify the level of digitalization of Belarusian distribution networks both in general and in the context of the selected components (“marketing and sales”, “logistics and after-sales service”, “payments”, “data management”). Digitalization of sales channels is at stage of the standardization with the gradual introduction of digital technologies into the processes of goods distribution. As for the components “logistics and after-sales service” and “data management”, their level of digitalization is characterized by the introduction and start of using basic digital technologies (adaptation stage). Based on the assessment results, the main points of application of efforts on the part of the government were determined, which will allow developing a competent state policy on the digital transformation of trade.https://dt.bsuir.by/jour/article/view/878digital transformationdigital maturitydigitalizationsales channeldistribution networkmarketinglogisticsafter-sales servicepaymentsstate policy |
| spellingShingle | A. M. Aksenevich Sales Channels Digital Maturity Evaluation of Belarusian Business Entities Цифровая трансформация digital transformation digital maturity digitalization sales channel distribution network marketing logistics after-sales service payments state policy |
| title | Sales Channels Digital Maturity Evaluation of Belarusian Business Entities |
| title_full | Sales Channels Digital Maturity Evaluation of Belarusian Business Entities |
| title_fullStr | Sales Channels Digital Maturity Evaluation of Belarusian Business Entities |
| title_full_unstemmed | Sales Channels Digital Maturity Evaluation of Belarusian Business Entities |
| title_short | Sales Channels Digital Maturity Evaluation of Belarusian Business Entities |
| title_sort | sales channels digital maturity evaluation of belarusian business entities |
| topic | digital transformation digital maturity digitalization sales channel distribution network marketing logistics after-sales service payments state policy |
| url | https://dt.bsuir.by/jour/article/view/878 |
| work_keys_str_mv | AT amaksenevich saleschannelsdigitalmaturityevaluationofbelarusianbusinessentities |