The Complexity Analysis in Dual-Channel Supply Chain Based on Fairness Concern and Different Business Objectives

We study a dual-channel supply chain which consists of one dual-channel manufacturer and one traditional retailer considering fairness concern. The manufacturer takes the market share as one of its business objectives in the competition game. We are devoted to establishing a vertical Nash game model...

Full description

Saved in:
Bibliographic Details
Main Authors: Li Qiu-xiang, Zhang Yu-hao, Huang Yi-min
Format: Article
Language:English
Published: Wiley 2018-01-01
Series:Complexity
Online Access:http://dx.doi.org/10.1155/2018/4752765
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1832549028289576960
author Li Qiu-xiang
Zhang Yu-hao
Huang Yi-min
author_facet Li Qiu-xiang
Zhang Yu-hao
Huang Yi-min
author_sort Li Qiu-xiang
collection DOAJ
description We study a dual-channel supply chain which consists of one dual-channel manufacturer and one traditional retailer considering fairness concern. The manufacturer takes the market share as one of its business objectives in the competition game. We are devoted to establishing a vertical Nash game model and analyzing the price evolution of the model via the method of complexity theory and take adaptive adjustment control method to control the system’s chaotic state. The results show that an excessive price adjustment speed will hurt the system’s stability as well as profit of the supply chain. A high level fair caring for retailer will push the system to fall into chaos earlier, while a higher level fair caring for manufacturer will enlarge the stability region of the system. Setting the different objectives by the manufacturer will cause drastic competition in dual-channel supply chain. The research of this paper is of great significance to the decision-makers’ price decision and supply chain operation management.
format Article
id doaj-art-54fb33c574ea409eaf4ed86918fade70
institution Kabale University
issn 1076-2787
1099-0526
language English
publishDate 2018-01-01
publisher Wiley
record_format Article
series Complexity
spelling doaj-art-54fb33c574ea409eaf4ed86918fade702025-02-03T06:12:27ZengWileyComplexity1076-27871099-05262018-01-01201810.1155/2018/47527654752765The Complexity Analysis in Dual-Channel Supply Chain Based on Fairness Concern and Different Business ObjectivesLi Qiu-xiang0Zhang Yu-hao1Huang Yi-min2Institute of Management Science and Engineering, Henan University, Kaifeng 475004, ChinaSchool of Business, Henan University, Kaifeng 475004, ChinaSchool of Management & Economics, North China University of Water Resources and Electric Power, Zhengzhou 450046, ChinaWe study a dual-channel supply chain which consists of one dual-channel manufacturer and one traditional retailer considering fairness concern. The manufacturer takes the market share as one of its business objectives in the competition game. We are devoted to establishing a vertical Nash game model and analyzing the price evolution of the model via the method of complexity theory and take adaptive adjustment control method to control the system’s chaotic state. The results show that an excessive price adjustment speed will hurt the system’s stability as well as profit of the supply chain. A high level fair caring for retailer will push the system to fall into chaos earlier, while a higher level fair caring for manufacturer will enlarge the stability region of the system. Setting the different objectives by the manufacturer will cause drastic competition in dual-channel supply chain. The research of this paper is of great significance to the decision-makers’ price decision and supply chain operation management.http://dx.doi.org/10.1155/2018/4752765
spellingShingle Li Qiu-xiang
Zhang Yu-hao
Huang Yi-min
The Complexity Analysis in Dual-Channel Supply Chain Based on Fairness Concern and Different Business Objectives
Complexity
title The Complexity Analysis in Dual-Channel Supply Chain Based on Fairness Concern and Different Business Objectives
title_full The Complexity Analysis in Dual-Channel Supply Chain Based on Fairness Concern and Different Business Objectives
title_fullStr The Complexity Analysis in Dual-Channel Supply Chain Based on Fairness Concern and Different Business Objectives
title_full_unstemmed The Complexity Analysis in Dual-Channel Supply Chain Based on Fairness Concern and Different Business Objectives
title_short The Complexity Analysis in Dual-Channel Supply Chain Based on Fairness Concern and Different Business Objectives
title_sort complexity analysis in dual channel supply chain based on fairness concern and different business objectives
url http://dx.doi.org/10.1155/2018/4752765
work_keys_str_mv AT liqiuxiang thecomplexityanalysisindualchannelsupplychainbasedonfairnessconcernanddifferentbusinessobjectives
AT zhangyuhao thecomplexityanalysisindualchannelsupplychainbasedonfairnessconcernanddifferentbusinessobjectives
AT huangyimin thecomplexityanalysisindualchannelsupplychainbasedonfairnessconcernanddifferentbusinessobjectives
AT liqiuxiang complexityanalysisindualchannelsupplychainbasedonfairnessconcernanddifferentbusinessobjectives
AT zhangyuhao complexityanalysisindualchannelsupplychainbasedonfairnessconcernanddifferentbusinessobjectives
AT huangyimin complexityanalysisindualchannelsupplychainbasedonfairnessconcernanddifferentbusinessobjectives