Analysis of Social Media Marketing Activities in the Influence of the Level of Consumer Trust in MSME Enterprises in Surakarta (Case Study on Vendorpanggung.id)

Analysis of Social Media Marketing Activities in the Influence of the Level of Consumer Trust in MSME Enterprises in Surakarta (Case Study on Vendorpanggung.id)

This research aims to identify social media activities carried out to increase trust and gain consumer potential. Analyze the impact of social media activities on potential consumers' trust in MSME businesses and investigate the right social media approach model to gain the trust of potential...

Full description

Saved in:
Bibliographic Details
Main Authors: Achmad Baihaqi, Ihwan Susila
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-01-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
social media
Trust
MSMEs
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6238
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items