Escritura publicitaria en el tránsito entre el medievo y la modernidad

The international scientific community has no doubts today in assuming that the inscriptions are a means of communication with the intention of notoriety, universality -within the social group that gives rise to them- and a greater or lesser degree of durability. Hence, it has been the mechanism use...

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Main Author: Alejandro García Morilla
Format: Article
Language:deu
Published: Instituto de Estudos Medievais 2024-01-01
Series:Medievalista
Subjects:
Online Access:https://journals.openedition.org/medievalista/7751
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author Alejandro García Morilla
author_facet Alejandro García Morilla
author_sort Alejandro García Morilla
collection DOAJ
description The international scientific community has no doubts today in assuming that the inscriptions are a means of communication with the intention of notoriety, universality -within the social group that gives rise to them- and a greater or lesser degree of durability. Hence, it has been the mechanism used, among others, by artists and sculptors to accompany their iconographic programs with the intention of completing them and offering greater communicative depth than that which can be achieved solely with images. This is undoubtedly the objective pursued by the artist (or artists) who created the altarpieces of Doubt and Passion for the Caparroso funeral chapel in Pamplona Cathedral. This mechanism – text+image –, does not represent any novelty, but the use of different graphic types within the same epigraphic group does. This phenomenon is characteristic of and almost exclusive to the epigraphy of the transition between the medieval decline and the dawn of modernity. That is why our study focuses on the paleographic analysis of these altarpieces trying to shed light on some unknowns that still remain unresolved.
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institution Kabale University
issn 1646-740X
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publisher Instituto de Estudos Medievais
record_format Article
series Medievalista
spelling doaj-art-54f2219b27fe4601830a082f16b1986d2025-01-30T10:53:14ZdeuInstituto de Estudos MedievaisMedievalista1646-740X2024-01-013510.4000/medievalista.7751Escritura publicitaria en el tránsito entre el medievo y la modernidadAlejandro García MorillaThe international scientific community has no doubts today in assuming that the inscriptions are a means of communication with the intention of notoriety, universality -within the social group that gives rise to them- and a greater or lesser degree of durability. Hence, it has been the mechanism used, among others, by artists and sculptors to accompany their iconographic programs with the intention of completing them and offering greater communicative depth than that which can be achieved solely with images. This is undoubtedly the objective pursued by the artist (or artists) who created the altarpieces of Doubt and Passion for the Caparroso funeral chapel in Pamplona Cathedral. This mechanism – text+image –, does not represent any novelty, but the use of different graphic types within the same epigraphic group does. This phenomenon is characteristic of and almost exclusive to the epigraphy of the transition between the medieval decline and the dawn of modernity. That is why our study focuses on the paleographic analysis of these altarpieces trying to shed light on some unknowns that still remain unresolved.https://journals.openedition.org/medievalista/7751iconographymedievalMedieval communicationlate Gothicmodernity
spellingShingle Alejandro García Morilla
Escritura publicitaria en el tránsito entre el medievo y la modernidad
Medievalista
iconography
medieval
Medieval communication
late Gothic
modernity
title Escritura publicitaria en el tránsito entre el medievo y la modernidad
title_full Escritura publicitaria en el tránsito entre el medievo y la modernidad
title_fullStr Escritura publicitaria en el tránsito entre el medievo y la modernidad
title_full_unstemmed Escritura publicitaria en el tránsito entre el medievo y la modernidad
title_short Escritura publicitaria en el tránsito entre el medievo y la modernidad
title_sort escritura publicitaria en el transito entre el medievo y la modernidad
topic iconography
medieval
Medieval communication
late Gothic
modernity
url https://journals.openedition.org/medievalista/7751
work_keys_str_mv AT alejandrogarciamorilla escriturapublicitariaeneltransitoentreelmedievoylamodernidad