Does Social Presence on Social Commerce Platform Attract Buying Intention of Indonesian Local Food?

Does Social Presence on Social Commerce Platform Attract Buying Intention of Indonesian Local Food?

Studying social commerce and consumer behavior in Indonesia is crucial due to the country's rapid digital transformation and unique cultural landscape. This study aims to investigate the effects of social commerce on consumer trust and buying intentions in Indonesia’s local food sector. This s...

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Bibliographic Details
Main Authors: Ratni Prima Lita, Meuthia Meuthia, Devi Yulia Rahmi, M. Fajar Syafrida
Format: Article
Language:English
Published: Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) 2024-12-01
Series:Journal of Applied Engineering and Technological Science
Subjects:
Social Commerce
Trust In Sellers
Buying Intention
Social Support
PLS-SEM
Online Access:https://journal.yrpipku.com/index.php/jaets/article/view/5852
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