CORPORATE COMMUNICATIONS: TO TEACH IMPOSSIBLE TO REGULATE
The article examines the communicative competence as one of the key soft skills of a graduating student. It substantiates that knowledge of communicative technics and instruments becomes a meta-competence for a graduate that furthers development of his general cultural and professional competences....
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| Format: | Article |
| Language: | English |
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Moscow Polytechnic University
2018-02-01
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| Series: | Высшее образование в России |
| Subjects: | |
| Online Access: | https://vovr.elpub.ru/jour/article/view/1280 |
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| _version_ | 1832574583581966336 |
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| author | M. A. LUKASHENKO |
| author_facet | M. A. LUKASHENKO |
| author_sort | M. A. LUKASHENKO |
| collection | DOAJ |
| description | The article examines the communicative competence as one of the key soft skills of a graduating student. It substantiates that knowledge of communicative technics and instruments becomes a meta-competence for a graduate that furthers development of his general cultural and professional competences. The article shows that several universal competences stated in the Federal State Educational Standards of Higher Education 3+ implicitly include the communicative competence. The article analyzes problems of unmanaged realization of corporate communications, both at institution of higher education and in any other organization, and gives ground to solving those problems by means of developing corporate standards of team interaction. Each problem is illustrated by a practical case study. The author gives specific regulations that can optimize time costs of communications, minimize reputational risk, normalize business processes. All proposals of the author are illustrated by examples from business practice. |
| format | Article |
| id | doaj-art-53b68f4ef0ac4a7ba6823e3697af52bb |
| institution | Kabale University |
| issn | 0869-3617 2072-0459 |
| language | English |
| publishDate | 2018-02-01 |
| publisher | Moscow Polytechnic University |
| record_format | Article |
| series | Высшее образование в России |
| spelling | doaj-art-53b68f4ef0ac4a7ba6823e3697af52bb2025-02-01T13:14:24ZengMoscow Polytechnic UniversityВысшее образование в России0869-36172072-04592018-02-012721141221175CORPORATE COMMUNICATIONS: TO TEACH IMPOSSIBLE TO REGULATEM. A. LUKASHENKO0Moscow University for Industry and Finance “Synergy”, MoscowThe article examines the communicative competence as one of the key soft skills of a graduating student. It substantiates that knowledge of communicative technics and instruments becomes a meta-competence for a graduate that furthers development of his general cultural and professional competences. The article shows that several universal competences stated in the Federal State Educational Standards of Higher Education 3+ implicitly include the communicative competence. The article analyzes problems of unmanaged realization of corporate communications, both at institution of higher education and in any other organization, and gives ground to solving those problems by means of developing corporate standards of team interaction. Each problem is illustrated by a practical case study. The author gives specific regulations that can optimize time costs of communications, minimize reputational risk, normalize business processes. All proposals of the author are illustrated by examples from business practice.https://vovr.elpub.ru/jour/article/view/1280communicationscommunicative competencesoft skillsbusiness communicationsprofessional communicationscorporate regulationscorporate standardscommunications standards |
| spellingShingle | M. A. LUKASHENKO CORPORATE COMMUNICATIONS: TO TEACH IMPOSSIBLE TO REGULATE Высшее образование в России communications communicative competence soft skills business communications professional communications corporate regulations corporate standards communications standards |
| title | CORPORATE COMMUNICATIONS: TO TEACH IMPOSSIBLE TO REGULATE |
| title_full | CORPORATE COMMUNICATIONS: TO TEACH IMPOSSIBLE TO REGULATE |
| title_fullStr | CORPORATE COMMUNICATIONS: TO TEACH IMPOSSIBLE TO REGULATE |
| title_full_unstemmed | CORPORATE COMMUNICATIONS: TO TEACH IMPOSSIBLE TO REGULATE |
| title_short | CORPORATE COMMUNICATIONS: TO TEACH IMPOSSIBLE TO REGULATE |
| title_sort | corporate communications to teach impossible to regulate |
| topic | communications communicative competence soft skills business communications professional communications corporate regulations corporate standards communications standards |
| url | https://vovr.elpub.ru/jour/article/view/1280 |
| work_keys_str_mv | AT malukashenko corporatecommunicationstoteachimpossibletoregulate |