The impact of trust and service quality on customer loyalty in e-commerce

The impact of trust and service quality on customer loyalty in e-commerce

This study analyzes the effect of custumer trust and service quality on custumer loyalty through e-commerce custumer satisfaction. This research uses a survey method by distributing questionnaires distributed to Tokopedia, Shopee and Lazada constumers who make transactions in 2024. The object of thi...

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Bibliographic Details
Main Authors: Harman Malau, Juninetenth Keeply F Sitanggang
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2024-08-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
customer trust
service quality
customer loyalty
customer satisfaction
e-commerce
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/4031
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