Compassion and the perceived rarity of plants can increase plant appreciation

Abstract Plants have traditionally been perceived as “less alive” and less attractive than animals, posing challenges for conservation initiatives. Previous efforts to address Plant Awareness Disparity (PAD) mainly focused on cognitive aspects, neglecting the role of the affective domain. In our stu...

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Main Authors: Pavol Prokop, Kristína Belzárová, Ivana Tomanová Čergeťová
Format: Article
Language:English
Published: Wiley 2025-02-01
Series:People and Nature
Subjects:
Online Access:https://doi.org/10.1002/pan3.10775
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author Pavol Prokop
Kristína Belzárová
Ivana Tomanová Čergeťová
author_facet Pavol Prokop
Kristína Belzárová
Ivana Tomanová Čergeťová
author_sort Pavol Prokop
collection DOAJ
description Abstract Plants have traditionally been perceived as “less alive” and less attractive than animals, posing challenges for conservation initiatives. Previous efforts to address Plant Awareness Disparity (PAD) mainly focused on cognitive aspects, neglecting the role of the affective domain. In our study involving a sample of Slovak individuals, we explored whether plants evoke compassion similar to that for animals and non‐living objects, and whether the perceived rarity of plants influences participants' willingness to pay (WTP). Results showed that withered and water‐stressed plants elicited compassion responses comparable to those for abused animals, whereas non‐living objects (dilapidated buildings before reconstruction) received significantly lower compassion scores. Participants expressed a lower WTP for plants compared to animals or minerals. The perceived rarity of plants, animals and minerals was positively correlated with the increase in WTP. As predicted, WTP positively correlated with conservation attitudes. Our findings highlight the potential to emphasize the affective domain and rarity in addressing PAD, both in science education lessons and conservation campaigns. This underscores the importance of recognizing and cultivating emotional connections with plants to enhance conservation efforts. Read the free Plain Language Summary for this article on the Journal blog.
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spelling doaj-art-5167d7a61ad149909249fa1492b3c5722025-02-06T05:27:38ZengWileyPeople and Nature2575-83142025-02-017238739710.1002/pan3.10775Compassion and the perceived rarity of plants can increase plant appreciationPavol Prokop0Kristína Belzárová1Ivana Tomanová Čergeťová2Department of Environmental Ecology and Landscape Management, Faculty of Natural Sciences Comenius University Bratislava SlovakiaElementary School in Lozorno Lozorno SlovakiaDepartment of Psychology and Pathopsychology, Faculty of Education Comenius University Bratislava SlovakiaAbstract Plants have traditionally been perceived as “less alive” and less attractive than animals, posing challenges for conservation initiatives. Previous efforts to address Plant Awareness Disparity (PAD) mainly focused on cognitive aspects, neglecting the role of the affective domain. In our study involving a sample of Slovak individuals, we explored whether plants evoke compassion similar to that for animals and non‐living objects, and whether the perceived rarity of plants influences participants' willingness to pay (WTP). Results showed that withered and water‐stressed plants elicited compassion responses comparable to those for abused animals, whereas non‐living objects (dilapidated buildings before reconstruction) received significantly lower compassion scores. Participants expressed a lower WTP for plants compared to animals or minerals. The perceived rarity of plants, animals and minerals was positively correlated with the increase in WTP. As predicted, WTP positively correlated with conservation attitudes. Our findings highlight the potential to emphasize the affective domain and rarity in addressing PAD, both in science education lessons and conservation campaigns. This underscores the importance of recognizing and cultivating emotional connections with plants to enhance conservation efforts. Read the free Plain Language Summary for this article on the Journal blog.https://doi.org/10.1002/pan3.10775compassion towards plantsplant blindnessscarcity and conservation attitudes
spellingShingle Pavol Prokop
Kristína Belzárová
Ivana Tomanová Čergeťová
Compassion and the perceived rarity of plants can increase plant appreciation
People and Nature
compassion towards plants
plant blindness
scarcity and conservation attitudes
title Compassion and the perceived rarity of plants can increase plant appreciation
title_full Compassion and the perceived rarity of plants can increase plant appreciation
title_fullStr Compassion and the perceived rarity of plants can increase plant appreciation
title_full_unstemmed Compassion and the perceived rarity of plants can increase plant appreciation
title_short Compassion and the perceived rarity of plants can increase plant appreciation
title_sort compassion and the perceived rarity of plants can increase plant appreciation
topic compassion towards plants
plant blindness
scarcity and conservation attitudes
url https://doi.org/10.1002/pan3.10775
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