Les opportunités marketing de Twitter : dépasser le discours « SoLoMo »
Sociotechnical approach followed in this paper evaluates the real marketing opportunities of Twitter. It starts from a discourse analysis "SoLoMo" (for Social, Local and Mobile), integrating social logic involved, analyzing the incentives of the device as well as the limitations encountere...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Netcom Association
2012-05-01
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| Series: | Netcom |
| Subjects: | |
| Online Access: | https://journals.openedition.org/netcom/78 |
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