Les opportunités marketing de Twitter : dépasser le discours « SoLoMo »
Sociotechnical approach followed in this paper evaluates the real marketing opportunities of Twitter. It starts from a discourse analysis "SoLoMo" (for Social, Local and Mobile), integrating social logic involved, analyzing the incentives of the device as well as the limitations encountere...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Netcom Association
2012-05-01
|
| Series: | Netcom |
| Subjects: | |
| Online Access: | https://journals.openedition.org/netcom/78 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|