The ambiguity of technology in ASMR experiences: Four types of intimacies and struggles in the user comments on YouTube
Autonomous sensory meridian response (ASMR) is a tingling, static-like sensation in response to specific triggering audio and visual stimuli. Within recent years, ASMR has mostly been associated with videos on YouTube (technologically mediated ASMR) dedicated to make the users “tingle”, relax, and f...
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| Format: | Article |
| Language: | English |
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Sciendo
2021-09-01
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| Series: | Nordicom Review |
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| Online Access: | https://doi.org/10.2478/nor-2021-0045 |
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| author | Klausen Helle Breth |
| author_facet | Klausen Helle Breth |
| author_sort | Klausen Helle Breth |
| collection | DOAJ |
| description | Autonomous sensory meridian response (ASMR) is a tingling, static-like sensation in response to specific triggering audio and visual stimuli. Within recent years, ASMR has mostly been associated with videos on YouTube (technologically mediated ASMR) dedicated to make the users “tingle”, relax, and feel at ease. In this article, I explore the ambiguity of technology in relation to the ASMR experience and theoretically investigate how viewer-listeners might struggle to obtain an intimate and parasocial interaction in a technologically mediated ASMR context. The article introduces four types of intimacies as well as theoretical concepts of mediated intimacy, immediacy, and parasocial interaction, and I discuss these intimacies and concepts in relation to illustrative comments by some of the pacesetting power users of ASMR. |
| format | Article |
| id | doaj-art-511494092b95402dbbc0b0681585b2c7 |
| institution | Kabale University |
| issn | 2001-5119 |
| language | English |
| publishDate | 2021-09-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Nordicom Review |
| spelling | doaj-art-511494092b95402dbbc0b0681585b2c72025-02-02T15:48:50ZengSciendoNordicom Review2001-51192021-09-0142s412413610.2478/nor-2021-0045The ambiguity of technology in ASMR experiences: Four types of intimacies and struggles in the user comments on YouTubeKlausen Helle Breth0School of Communication and Culture, Aarhus University, DenmarkAutonomous sensory meridian response (ASMR) is a tingling, static-like sensation in response to specific triggering audio and visual stimuli. Within recent years, ASMR has mostly been associated with videos on YouTube (technologically mediated ASMR) dedicated to make the users “tingle”, relax, and feel at ease. In this article, I explore the ambiguity of technology in relation to the ASMR experience and theoretically investigate how viewer-listeners might struggle to obtain an intimate and parasocial interaction in a technologically mediated ASMR context. The article introduces four types of intimacies as well as theoretical concepts of mediated intimacy, immediacy, and parasocial interaction, and I discuss these intimacies and concepts in relation to illustrative comments by some of the pacesetting power users of ASMR.https://doi.org/10.2478/nor-2021-0045asmryoutubemediated intimacyimmediacyparasocial interaction |
| spellingShingle | Klausen Helle Breth The ambiguity of technology in ASMR experiences: Four types of intimacies and struggles in the user comments on YouTube Nordicom Review asmr youtube mediated intimacy immediacy parasocial interaction |
| title | The ambiguity of technology in ASMR experiences: Four types of intimacies and struggles in the user comments on YouTube |
| title_full | The ambiguity of technology in ASMR experiences: Four types of intimacies and struggles in the user comments on YouTube |
| title_fullStr | The ambiguity of technology in ASMR experiences: Four types of intimacies and struggles in the user comments on YouTube |
| title_full_unstemmed | The ambiguity of technology in ASMR experiences: Four types of intimacies and struggles in the user comments on YouTube |
| title_short | The ambiguity of technology in ASMR experiences: Four types of intimacies and struggles in the user comments on YouTube |
| title_sort | ambiguity of technology in asmr experiences four types of intimacies and struggles in the user comments on youtube |
| topic | asmr youtube mediated intimacy immediacy parasocial interaction |
| url | https://doi.org/10.2478/nor-2021-0045 |
| work_keys_str_mv | AT klausenhellebreth theambiguityoftechnologyinasmrexperiencesfourtypesofintimaciesandstrugglesintheusercommentsonyoutube AT klausenhellebreth ambiguityoftechnologyinasmrexperiencesfourtypesofintimaciesandstrugglesintheusercommentsonyoutube |