FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS
The arguments proving necessity of promotion of hotel services with the using innovative marketing trends. The carrying out of evaluation key marketing strategies in hospitality industry. The most creative approaches in the marketing policy of the hotel enterprise are allocated.
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2017-04-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/671 |
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| _version_ | 1832542027195088896 |
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| author | V. Kolobkova D. Suvorova |
| author_facet | V. Kolobkova D. Suvorova |
| author_sort | V. Kolobkova |
| collection | DOAJ |
| description | The arguments proving necessity of promotion of hotel services with the using innovative marketing trends. The carrying out of evaluation key marketing strategies in hospitality industry. The most creative approaches in the marketing policy of the hotel enterprise are allocated. |
| format | Article |
| id | doaj-art-50d8d23dab844ed59940e25145297493 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2017-04-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-50d8d23dab844ed59940e251452974932025-02-04T08:27:50ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152017-04-01041216671FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODSV. Kolobkova0D. Suvorova1ФГБОУ ВО «ГУУ»ФГБОУ ВО «ГУУ»The arguments proving necessity of promotion of hotel services with the using innovative marketing trends. The carrying out of evaluation key marketing strategies in hospitality industry. The most creative approaches in the marketing policy of the hotel enterprise are allocated.https://vestnik.guu.ru/jour/article/view/671hotel servicesinnovative approachessensory marketingmusical design servicesaromamarketingloyalty programmultimedia technology |
| spellingShingle | V. Kolobkova D. Suvorova FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS Вестник университета hotel services innovative approaches sensory marketing musical design services aromamarketing loyalty program multimedia technology |
| title | FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS |
| title_full | FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS |
| title_fullStr | FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS |
| title_full_unstemmed | FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS |
| title_short | FEATURES PROMOTION OF HOTEL SERVICES WITH THE USING MODERN MARKETING METHODS |
| title_sort | features promotion of hotel services with the using modern marketing methods |
| topic | hotel services innovative approaches sensory marketing musical design services aromamarketing loyalty program multimedia technology |
| url | https://vestnik.guu.ru/jour/article/view/671 |
| work_keys_str_mv | AT vkolobkova featurespromotionofhotelserviceswiththeusingmodernmarketingmethods AT dsuvorova featurespromotionofhotelserviceswiththeusingmodernmarketingmethods |