Beyond friendliness: crafting authentic marketing strategies for LGBTQI+ travelers
The LGBTQI+ travel segment is one of the most dynamic and economically influential in tourism, yet it remains underserved by traditional marketing strategies. Social media is a powerful tool for inclusion, advocacy, and self-expression, shaping travel preferences and brand loyalty. Through intervie...
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Puerto Rico
2025-06-01
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| Series: | Fórum Empresarial |
| Subjects: | |
| Online Access: | https://revistas.upr.edu/index.php/forumempresarial/article/view/22547 |
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