The preferences of consumers for organic tea: Evidence from a stated choice experiment
Organic farming plays an important role in sustainable development. Advances in organic farming can be based on consumer preferences and, therefore, it is important to determine how consumers prefer organic products in moving towards sustainable agricultural development. Choice experiment (CE) is a...
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| Format: | Article |
| Language: | English |
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Springer
2021-05-01
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| Series: | Journal of the Saudi Society of Agricultural Sciences |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S1658077X2100028X |
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| author | Hashem Mahmoudi Mostafa Farajpour Samira Afrasiabi |
| author_facet | Hashem Mahmoudi Mostafa Farajpour Samira Afrasiabi |
| author_sort | Hashem Mahmoudi |
| collection | DOAJ |
| description | Organic farming plays an important role in sustainable development. Advances in organic farming can be based on consumer preferences and, therefore, it is important to determine how consumers prefer organic products in moving towards sustainable agricultural development. Choice experiment (CE) is a stated-preference approach to evaluate consumer preferences. Some respondents may not take into account all attributes in the process of CE, thereby causing heterogeneity in collective respondent behavior. The present study uses the “Endogenous Attendance Attributes (EAA)” model which considers heterogeneity in consumer behavior towards selecting organic tea. The analysis was performed according to the preferences of several participants who were selected randomly among consumers of organic tea. The conditional logit and EAA models generated results, along with the calculated coefficients of the attributes of organic tea. Ultimately, these values appeared compatible with consumer preferences for organic tea. Consumers varied in their willingness to pay for organic tea, as revealed by the two models. |
| format | Article |
| id | doaj-art-4ed1fdc00a3943d98411c39a8d0ee2bc |
| institution | Kabale University |
| issn | 1658-077X |
| language | English |
| publishDate | 2021-05-01 |
| publisher | Springer |
| record_format | Article |
| series | Journal of the Saudi Society of Agricultural Sciences |
| spelling | doaj-art-4ed1fdc00a3943d98411c39a8d0ee2bc2025-08-20T03:52:27ZengSpringerJournal of the Saudi Society of Agricultural Sciences1658-077X2021-05-0120426526910.1016/j.jssas.2021.02.006The preferences of consumers for organic tea: Evidence from a stated choice experimentHashem Mahmoudi0Mostafa Farajpour1Samira Afrasiabi2Department of Economic, University of Tabriz, Tabriz, Iran; Corresponding author.Crop and Horticultural Science Research Department, Mazandaran Agricultural and Natural Resources Research and Education Center, Agricultural Research, Education and Extension Organization (AREEO), Sari, IranDepartment of Economic, University of Tabriz, Tabriz, IranOrganic farming plays an important role in sustainable development. Advances in organic farming can be based on consumer preferences and, therefore, it is important to determine how consumers prefer organic products in moving towards sustainable agricultural development. Choice experiment (CE) is a stated-preference approach to evaluate consumer preferences. Some respondents may not take into account all attributes in the process of CE, thereby causing heterogeneity in collective respondent behavior. The present study uses the “Endogenous Attendance Attributes (EAA)” model which considers heterogeneity in consumer behavior towards selecting organic tea. The analysis was performed according to the preferences of several participants who were selected randomly among consumers of organic tea. The conditional logit and EAA models generated results, along with the calculated coefficients of the attributes of organic tea. Ultimately, these values appeared compatible with consumer preferences for organic tea. Consumers varied in their willingness to pay for organic tea, as revealed by the two models.http://www.sciencedirect.com/science/article/pii/S1658077X2100028XChoice experimentOrganic teaConditional Logit modelEndogenous attendance attributes |
| spellingShingle | Hashem Mahmoudi Mostafa Farajpour Samira Afrasiabi The preferences of consumers for organic tea: Evidence from a stated choice experiment Journal of the Saudi Society of Agricultural Sciences Choice experiment Organic tea Conditional Logit model Endogenous attendance attributes |
| title | The preferences of consumers for organic tea: Evidence from a stated choice experiment |
| title_full | The preferences of consumers for organic tea: Evidence from a stated choice experiment |
| title_fullStr | The preferences of consumers for organic tea: Evidence from a stated choice experiment |
| title_full_unstemmed | The preferences of consumers for organic tea: Evidence from a stated choice experiment |
| title_short | The preferences of consumers for organic tea: Evidence from a stated choice experiment |
| title_sort | preferences of consumers for organic tea evidence from a stated choice experiment |
| topic | Choice experiment Organic tea Conditional Logit model Endogenous attendance attributes |
| url | http://www.sciencedirect.com/science/article/pii/S1658077X2100028X |
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