Research of the marketing instruments of adoption of management decisions in the field of planning and business development
The analysis of the elements, included in the digital marketing complex, has been сonducted. One of the most popular marketing tools – digital funnel of sales has been considered. As key components of a funnel of sales, search optimization, which is necessary for advance of the website with its subs...
Saved in:
Main Authors: | A. S. Zinchenko, V. A. Kolosova |
---|---|
Format: | Article |
Language: | English |
Published: |
Publishing House of the State University of Management
2019-04-01
|
Series: | Вестник университета |
Subjects: | |
Online Access: | https://vestnik.guu.ru/jour/article/view/1293 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
System of monitoring of Internet resources as instrument of digital marketing
by: N. B. Zemlyanskaya, et al.
Published: (2019-04-01) -
Classification of management tools in small business organizations for developing a sales funnel
by: E. R. Tolstova, et al.
Published: (2023-05-01) -
IMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION
by: N. Kazakova, et al.
Published: (2019-03-01) -
Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus
by: L. I. Arhipova, et al.
Published: (2017-06-01) -
Online sales funnel as an analytical tool for business efficiency management
by: E. Vasilieva, et al.
Published: (2019-09-01)