Research of the marketing instruments of adoption of management decisions in the field of planning and business development
The analysis of the elements, included in the digital marketing complex, has been сonducted. One of the most popular marketing tools – digital funnel of sales has been considered. As key components of a funnel of sales, search optimization, which is necessary for advance of the website with its subs...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2019-04-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1293 |
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| _version_ | 1832541885667737600 |
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| author | A. S. Zinchenko V. A. Kolosova |
| author_facet | A. S. Zinchenko V. A. Kolosova |
| author_sort | A. S. Zinchenko |
| collection | DOAJ |
| description | The analysis of the elements, included in the digital marketing complex, has been сonducted. One of the most popular marketing tools – digital funnel of sales has been considered. As key components of a funnel of sales, search optimization, which is necessary for advance of the website with its subsequent raising in search rating and also web analytics as the tools of the analysis of statistical data on visit of the website by users, directed to optimization of work of a resource and increase in sales volume, have been allocated. |
| format | Article |
| id | doaj-art-4e532829d42747b0a1da839f07a7d586 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2019-04-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-4e532829d42747b0a1da839f07a7d5862025-02-04T08:27:58ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152019-04-0102242710.26425/1816-4277-2019-2-24-271276Research of the marketing instruments of adoption of management decisions in the field of planning and business developmentA. S. Zinchenko0V. A. Kolosova1Moscow Aviation Institute (National Research UniversityMoscow Aviation Institute (National Research UniversityThe analysis of the elements, included in the digital marketing complex, has been сonducted. One of the most popular marketing tools – digital funnel of sales has been considered. As key components of a funnel of sales, search optimization, which is necessary for advance of the website with its subsequent raising in search rating and also web analytics as the tools of the analysis of statistical data on visit of the website by users, directed to optimization of work of a resource and increase in sales volume, have been allocated.https://vestnik.guu.ru/jour/article/view/1293digital marketingcomponents of digital marketingfunnel of salessearch optimizationweb analytics |
| spellingShingle | A. S. Zinchenko V. A. Kolosova Research of the marketing instruments of adoption of management decisions in the field of planning and business development Вестник университета digital marketing components of digital marketing funnel of sales search optimization web analytics |
| title | Research of the marketing instruments of adoption of management decisions in the field of planning and business development |
| title_full | Research of the marketing instruments of adoption of management decisions in the field of planning and business development |
| title_fullStr | Research of the marketing instruments of adoption of management decisions in the field of planning and business development |
| title_full_unstemmed | Research of the marketing instruments of adoption of management decisions in the field of planning and business development |
| title_short | Research of the marketing instruments of adoption of management decisions in the field of planning and business development |
| title_sort | research of the marketing instruments of adoption of management decisions in the field of planning and business development |
| topic | digital marketing components of digital marketing funnel of sales search optimization web analytics |
| url | https://vestnik.guu.ru/jour/article/view/1293 |
| work_keys_str_mv | AT aszinchenko researchofthemarketinginstrumentsofadoptionofmanagementdecisionsinthefieldofplanningandbusinessdevelopment AT vakolosova researchofthemarketinginstrumentsofadoptionofmanagementdecisionsinthefieldofplanningandbusinessdevelopment |