Factors that affect perceptions of tourism resources’ value: the case of the Caminito del Rey

This study’s primary objective was to analyse the factors influencing overall customer satisfaction with tourism resources by applying two similar techniques with different approaches. A survey was conducted between June and December 2017, producing a total of 171 valid forms. Importance perform...

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Main Authors: Ismael P. Soler, German Gemar
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2019-07-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://www.tmstudies.net/index.php/ectms/article/view/1153/pdf_131
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author Ismael P. Soler
German Gemar
author_facet Ismael P. Soler
German Gemar
author_sort Ismael P. Soler
collection DOAJ
description This study’s primary objective was to analyse the factors influencing overall customer satisfaction with tourism resources by applying two similar techniques with different approaches. A survey was conducted between June and December 2017, producing a total of 171 valid forms. Importance performance analysis (IPA) and asymmetric impact-performance analysis (AIPA) were used to process the data. The results suggest that El Caminito managers give low priority to generating tourist information about and satisfaction with this resource’s features. In addition, managers need to concentrate on improving signposting. IPA highlighted that the environment’s assessment is an overexploited factor, but AIPA suggested that this factor can still contribute to shaping customer satisfaction. The AIPA’s results also show that environmental cleanliness and El Caminito’s regular cleaning are fundamental factors in visitors’ high general satisfaction. This study’s systematic use of these analytical tools facilitated the identification of factors that add to or reduce the value of tourism resources, thereby helping to improve these resources’ quality and sustainability. The findings’ application could ultimately enhance this destination’s competitiveness and its overall success
format Article
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institution Kabale University
issn 2182-8466
language English
publishDate 2019-07-01
publisher University of Algarve, ESGHT/CINTURS
record_format Article
series Tourism & Management Studies
spelling doaj-art-4e345ccd554e4f5da57d5ca6266210ca2025-02-02T05:54:57ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662019-07-0115371610.18089/tms.2019.150301Factors that affect perceptions of tourism resources’ value: the case of the Caminito del ReyIsmael P. Soler 0German Gemar 1University of Malaga, Department of Applied Economics, SpainUniversity of Malaga, Department of Economics and Business Administration, SpainThis study’s primary objective was to analyse the factors influencing overall customer satisfaction with tourism resources by applying two similar techniques with different approaches. A survey was conducted between June and December 2017, producing a total of 171 valid forms. Importance performance analysis (IPA) and asymmetric impact-performance analysis (AIPA) were used to process the data. The results suggest that El Caminito managers give low priority to generating tourist information about and satisfaction with this resource’s features. In addition, managers need to concentrate on improving signposting. IPA highlighted that the environment’s assessment is an overexploited factor, but AIPA suggested that this factor can still contribute to shaping customer satisfaction. The AIPA’s results also show that environmental cleanliness and El Caminito’s regular cleaning are fundamental factors in visitors’ high general satisfaction. This study’s systematic use of these analytical tools facilitated the identification of factors that add to or reduce the value of tourism resources, thereby helping to improve these resources’ quality and sustainability. The findings’ application could ultimately enhance this destination’s competitiveness and its overall successhttps://www.tmstudies.net/index.php/ectms/article/view/1153/pdf_131asymmetric impact-performance analysiscaminito del reyimportance performance analysisoverall customer satisfactiontourist resource
spellingShingle Ismael P. Soler
German Gemar
Factors that affect perceptions of tourism resources’ value: the case of the Caminito del Rey
Tourism & Management Studies
asymmetric impact-performance analysis
caminito del rey
importance performance analysis
overall customer satisfaction
tourist resource
title Factors that affect perceptions of tourism resources’ value: the case of the Caminito del Rey
title_full Factors that affect perceptions of tourism resources’ value: the case of the Caminito del Rey
title_fullStr Factors that affect perceptions of tourism resources’ value: the case of the Caminito del Rey
title_full_unstemmed Factors that affect perceptions of tourism resources’ value: the case of the Caminito del Rey
title_short Factors that affect perceptions of tourism resources’ value: the case of the Caminito del Rey
title_sort factors that affect perceptions of tourism resources value the case of the caminito del rey
topic asymmetric impact-performance analysis
caminito del rey
importance performance analysis
overall customer satisfaction
tourist resource
url https://www.tmstudies.net/index.php/ectms/article/view/1153/pdf_131
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AT germangemar factorsthataffectperceptionsoftourismresourcesvaluethecaseofthecaminitodelrey